When the idea of measuring the United States' population every 10 years was first codified, the mission was pretty straightforward: Tally up the "Number...
Posted By Sreedhar Pillai at Saturday, February 11, 2012||PERMALINK Labels: #lrose, Arktan, Elections 2012, Lady Gaga, Obama, Percolate, Reuters, Social Web, Video, Wisewindow
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Move over Google, Twitter and Facebook. EnterWiseWindow, Arktan, Percolate and Klout. Search, tweet and like are out. Sentiment analysis, taxonomy, social stream, passive curation, second screen conversation, are a few of the new buzzwords President Obama and anyone else aspiring to win the US election needs to master in a hurry.
Whoever wins the election, one thing the 45th US president can be sure about is the unprecedented power the country has gained to shape the future of the world, thanks to the internet giants and new technologies of upstarts like WiseWindow and Arktan.
These innovative technologies, with amazing data collection, filtering, analysis, curation and interaction capabilities, can tell you what people are thinking right now and their intentions before they become action, enabling you to curate and chose what you tell them and how you interact with them so that you can shape the world and the market place the way you need, all in real time. That is also why who wins the next US election is also crucial to the world than ever!
"You can think of social media as a hole that has opened into the collective consciousness and we're tapping into it." Sid Mohasseb, CEO WiseWindow
Apart from President Obama and artists like Lady Gaga who has a fan base of about 20 million, who will need these new, mind boggling technology products of branding and influencing human race? Well, in the words of WiseWindow, anyone with management responsibility that belongs to the C-suite:
• CEO - Chief, Chief
• COO - Go-to-Guy
• CIO - No.1 Nerd
• CMO - Brand Boss
• CFO - Money Mogul
• Consumer Researchers
• Customer Support Personnel
• Common people, that's you and everyone else!
In reality you, the consumer, are most benefited by the new collective power derived from the application of these technologies, to influence like never before in the history, what the media, politicians, entertainers and the Industry at large will deliver. Any organization aiming to stay ahead of the market and fickle consumers, whose tastes change seemingly overnight, will need to heed to this collective power, which is already flexing its muscle in the media and entertainment industry.
Reuters recently launched 'Social Pulse', a new social media hub designed to show you the most talked-about news, companies and influencers across the Web, which features,with technology and service provided by WiseWindow, a revolutionary stock sentiment module, based on opinions from hundreds of thousands of sources captured and curated, clearly demonstrating the predictive abilities offered by the technology.
WiseWindow, which specialise in sentiment analysis, is ahead of the presidential candidates. Partnering with The Daily Beast (now a part of Newsweek), they have created the "Election Oracle," which scans 40,000 social media sites, listening to millions of daily comments, and creating a 10-day moving average that is mixed with traditional polls to create their predictions.
Using Percolate, Reuters has created Counterparties, a way to build more engagement with two of their finest journalists, Felix Salmon and Ryan McCarthy. A combination of algorithmic filtering of most interesting content which they react to allows an audience to follow along and engage with these editors all day.
Universal Music Group, who manage Mindless Behavior, Jennifer Lopez, Lady Gaga, Dr.Dre, Justin Bieber, and their official websites is using Arktan's Life stream to deliver aggregated and curated content on the official websites of the artists. With the ability to add comments and reply to posts, the social influence of the artist sites has grown dramatically.
WiseWindow, a sentiment analysis/measuring company, turns the chaos of online chatter, what people are saying online now in blogs, tweets, status updates, and reviews, in to a database which illuminates consumer sentiment across hundreds of dimensions and then provide a stream of consumer sentiment and intention data that can be integrated with business intelligence systems so that organizations can become more agile and responsive.
Transforming Unstructured Data into Market Intelligence: An interview with Marshall Toplansky, President, WiseWindow
Distilling more than 100 million online comments a month into an organized data set with a new level of accuracy and timeliness, WiseWindow literally opens a window on the Web with a direct view into the thoughts and actions of consumers, where you can see trends wax and wane in real-time.
Arktan on the other hand is primarily about building "interactive" curated social experiences. Arktan provides very deep interaction capabilities, like the ones on the websites of Lady Gaga, with the ability to respond to comments, likes, social sharing, aggregated conversation, etc in real time.
These much richer curation capabilities, which give brands the control they want, set Arktan's technology apart from passive curation tools. For example brands can pick the specific social web sources such as twitter hashtags, celebrities they want to add for a TV show second screen conversation and apply filters such as Klout score to bubble up relevant content.
Arktan too has some sentiment analysis capabilities including Natural Language Processing as well as analytics but these capabilities only compliment their Social Streams product.
Percolate which is primarily about letting a brand build passive curation experiences, scrapes five million sources daily, turning a brand's strategy into the interest engine and using proprietary algorithms to sort and bubble up only the most relevant and interesting content for a brand editor to comment on and publish to social platforms and websites.
Klout measures your online influence from your social networks where you have the opportunity to influence people by creating or sharing content that inspires actions such as likes, retweets, comments and more.Klout gives you insight into the world around you so that you can understand and increase your own influence. The more engagement your posts receive, the more influential you are. Klout uses this information to provide you a Klout Score that measures your overall influence.
If you are excited and want to have a quick look at how these breaking technologies can affect you, check out TweetSentiments.com which provides Sentiment Analysis on tweets using Natural Language Processing and Machine Learning technologies and Storify where you can have a go at curation and create your own article with content from the web.
Article first published in HUFFINGTON POST http://www.huffingtonpost.com/sreedhar-pillai/what-will-president-obama_1_b_1267634.html
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