Not very, says biologist R. Alexander Pyron
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Here is a relatively obscure snippet of news, which could have made the corporate honchos of the leading makers of DVR like TiVo, Motorola, RCA, Sony, Panasonic and Toshiba and cable companies like Time Warner, Comcast and Cox which offer TV packages that include a DVR, sit up and take note.
DVR Falls Victim to "Social TV"
If the DVR marketing guys didn't take note, at least their dwindling sales projections should have given the first warnings of the changing trend.
However, ARKTAN, a Silicon Valley technology upstart, which has pioneered the social streaming technology, which enables the Social TV, has seen the writings on the wall and has come up with innovative solutions which allow social streaming to integrate with the DVR technology, which they call Social DVR.
So all those, who don't want to miss the fun of sharing what they watch in the privacy of their homes, with their friends on the social web, don't have to really give up their DVR just because they can't share their joy, excitement or anger with their friends on the social web unless they are glued to a telly.
With groundbreaking stuff like Social DVR, anyone can have his cake and eat it too! You can have the fun of watching your telly with social web and the convenience of a DVR when you want it, when you are ready for it and not as dictated by a channel's pre-determined schedule.
Keeping all the exciting features of DVR like pause, fast-forward, add, skip, etc. in tact, the Social DVR, with its time-sync capability is a technology enhancement that brings you the convenience of the DVR with all the fun and excitement of the social web. If you were at work and missed that climax of your favorite serial or a clinching moment your favorite team missed a goal with your friends, as and when it happened, you can still enjoy the moment as if you were with your friends, with SocialDVR bringing you their live tweets, comments, etc. as it happened at that moment.
So how do such amazing features become a reality? For a start, the developers have already successfully implemented their social streaming solutions with integration and curation technology for various platforms like social TV, celebrity homepages and curated social hubs.
TV shows like Dallas and Falling Skies and interactive web presence of celebrities like Lady Gaga, Justin Bieber and a host of others, powered by this social streaming technology implemented by media groups like UMG, place this technology provider ahead of the pack.
The developers have simply added additional features like time sync and support of additional functions, so that you don't have to mess with a second remote control, to robust APIs which allow you to capture and curate real-time social web content and conversation from multiple social platforms
Good news for those who are always on the move is that the time-syncing feature and social DVR capabilities are available for live and on-demand videos of TV shows and video programming playbacks across all platforms, including mobile.
If you are excited and want to know when this technology will be available to you, the website of Univision, is powered by both Social Streams and Social DVR, is live from October 2012. The site has already registered millions of viewers and thousands of videos on demand.
Apart from delivering the fun of live media with live social media, the effect of this technology might be far reaching. For example, reactions to events like the tragic gang rape in New Delhi or the Sandy Hook school shooting could be wider and spread over days, with decisive impact on shaping public opinion as more people will be sharing the impact of events.
Least of all, the enormous effect on an industry which will otherwise be facing a downgrading due to a product no one wants any more cannot be under estimated.
Fortunately, with Social DVR everyone can keep on smiling and hoping for better times both on the telly and on the social web.
Move over Google, Twitter and Facebook. EnterWiseWindow, Arktan, Percolate and Klout. Search, tweet and like are out. Sentiment analysis, taxonomy, social stream, passive curation, second screen conversation, are a few of the new buzzwords President Obama and anyone else aspiring to win the US election needs to master in a hurry.
Whoever wins the election, one thing the 45th US president can be sure about is the unprecedented power the country has gained to shape the future of the world, thanks to the internet giants and new technologies of upstarts like WiseWindow and Arktan.
These innovative technologies, with amazing data collection, filtering, analysis, curation and interaction capabilities, can tell you what people are thinking right now and their intentions before they become action, enabling you to curate and chose what you tell them and how you interact with them so that you can shape the world and the market place the way you need, all in real time. That is also why who wins the next US election is also crucial to the world than ever!
"You can think of social media as a hole that has opened into the collective consciousness and we're tapping into it." Sid Mohasseb, CEO WiseWindow
Apart from President Obama and artists like Lady Gaga who has a fan base of about 20 million, who will need these new, mind boggling technology products of branding and influencing human race? Well, in the words of WiseWindow, anyone with management responsibility that belongs to the C-suite:
• CEO - Chief, Chief
• COO - Go-to-Guy
• CIO - No.1 Nerd
• CMO - Brand Boss
• CFO - Money Mogul
• Consumer Researchers
• Customer Support Personnel
• Common people, that's you and everyone else!
In reality you, the consumer, are most benefited by the new collective power derived from the application of these technologies, to influence like never before in the history, what the media, politicians, entertainers and the Industry at large will deliver. Any organization aiming to stay ahead of the market and fickle consumers, whose tastes change seemingly overnight, will need to heed to this collective power, which is already flexing its muscle in the media and entertainment industry.
Reuters recently launched 'Social Pulse', a new social media hub designed to show you the most talked-about news, companies and influencers across the Web, which features,with technology and service provided by WiseWindow, a revolutionary stock sentiment module, based on opinions from hundreds of thousands of sources captured and curated, clearly demonstrating the predictive abilities offered by the technology.
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