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Showing posts with label Lady Gaga. Show all posts
When Bulls, Hawks, Cubs and Bears Start Playing Hail Mary Like Lady Gaga, It Is a Different Ball Game!
CSN Chicago, a part of NBC Sports Regional Networks, is changing the meaning of sports forever!
Sports used to be something a few celebrities engaged in for the rest of us to watch and the press used to have a field day about.
The nature of sports and its explosive emotional upheaval has changed a long time ago by the infusion of music which has immense mass appeal. The emotional swaying power of music and its celebrity creators have blended well with the turmoil of sports, taking it to exhilarating heights in the past.
The Three Tenors Concert of Los angel Super bowl remains a musical moment etched in the history of sports. Numbers like We will Rock you by Queen still reverberate in stadiums around the world. The bears have even turned music celebrities in the past by performing Super bowl Shuffle for charity.
It is the genius of music celebrities like Lady Gaga in turning technology and the immense influential power of the ever expanding social web, to pamper and keep hold on their fan base, which the giants of sports have borrowed this time.
#Kobe Bryant: Heart of a lion.Derrick Rose: Heart of a shivering chihuahua.notsportscenter.com/koberosefacebo…
— Haceb Ehcen (@Possessed_OG) April 14, 2013
The interactive social experiences technology CSN Chicago sought out for their new social engaging feature Team Pulse is the same as the one which Lady Gaga employed with great success to engage with her fans in real time through her website, provided by ARKTAN, specialised in creating engaging user experiences on the social web and TV.
However, unlike the massive benefits such interactive features bring to celebrities like Lady Gaga in the entertainment field, the Team plus feature of CSN has far deeper and wide reaching power to convert all sports to mass sports.
For example, real time interactive facilities provided for the 'Bulls Pulse', the official site of BULLS, include real time curated time lines of Bulls Talk for fans, Press Box, Player Tweets, Official Bulls & NBA and Instagram photos. The feature also includes a Trending list of players with mentions each get during the event.
What this means is that everyone involved and watching a game live and all those away from the venue but engaged through TV or other media can express their views, opinions and criticisms, which everyone else can see and react to, anywhere around the world.
The revolution in smart phones and tablets, which has rendered such interaction easy and enjoyable and platforms on the social web like Twitter, Facebook, Youtube, Instagram and numerous Blogs and forums take the game to the level of a global event.
What does this mean in reality? Spectators can now influence players during the game. Someone can pass a valuable tip or advice the coach is missing. The commentator can see the trend and focus on a player if he is doing well or making mistakes because the tweets are benign or nasty. Everyone can see how much attention the game is catching so everything including the live ads can be changed. See where this is going ?
In fact the Instagram stream brings much fun to the experience by letting everyone express their feelings of the 'moment' before, during and after the event in an unprecedented and unique way, giving a sense of one to one community participation in the event.
Adding short video streams like 'vine' can add depth to this experience if added to the page, leveraging on the immense addictive power of this new social media platform, something CSN and the technology provider need to consider.
Further making the streams scrollable can enhance participants experience by being able to revisit and 'miss' nothing, especially if they want to share at a later time.
It is only just the beginning of a trend how the sporting world is going to change. Pretty soon, such features can become standard for several other games like football and cricket, basket ball and hockey popular in other parts of the world.
The impact of interactive features like Team pulse can be much far reaching changing the laws of the games, their engagement, betting industry, entertainment and TV and even the popularity.
Pretty soon, like Psy of South Korea who has taken the world by storm with his 'Gagnam Style' and now his follow on 'Gentleman' which had over 10 million Youtube hits under 24 Hrs, locales and national boundaries will disappear for sporting events.
One thing is sure. The way people will live and relax during weekends will certainly change. There may be nothing of interest about a game you watched over the weekend to talk about aound the Monday morning coffee in the office!
Could Romantic Elvis Presley Have Shaped the Social Web Differently from Daring Lady Gaga?
However, the role in the growth and evolution of social web, of pop stars and celebrities like Lady Gaga andJustin Bieber who have enhanced their fan base and interact with their fans through social web, is also undisputable.
But what about Elvis Presley, who sent millions around the world in a frenzy hardly ever stepping out of the US soil and just by singing I can't help falling in love with you, when no one had even heard of the social web? Could he have shaped the social web to be a totally different place from as we know it today?
There is no denying that without the Television neither Elvis Presley nor Lady Gaga would have reached the level of popularity they attained. So the integration of the social web with television by most recent technological advances like social streaming and social DVR, which allows for real time interaction over social media with time shift would have evolved naturally.
However, the popularity of Lady Lady Gaga, who is a singer, songwriter, record producer, dancer, and activist on the social web is largely based on her daring stage appearances and the issues like bullying and causes like lgbt which the artist actively support.
Her achievement like being invited to speak at Harvard is more of a reflection of her belief and support of the issues she has chosen to champion for. As a result, the technology she sought was some means to interact with her fans on the web on those issues, enhancing her presence among her fans, which created her famous back room chats with her fans and which rendered her role of counselling her fans possible.
But in the case of Elvis Presley it was his talent, good looks, sensuality, charisma, and good humour which endeared him to millions, as did the humility and human kindness he demonstrated throughout his life. Known the world over by his first name, he is regarded as one of the most important figures of twentieth century popular culture. He has been described as the sexiest man of his generation, so manly yet beautiful!
In the words of music historian John Robertson, Elvis was a flirtatious teenage idol with a heart of gold, a tempestuous, dangerous lover, a gutbucket blues singer, a sophisticated nightclub entertainer and raucous rocker.
Years after his death, fans continue to yearn for him with comments like "We will never have someone like him again... Elvis, unique, wonderful, our king forever!!!!"
Obviously, the persona of Elvis Presley, which had no need of a social web for the entire world to swoon for him, might have attracted the entire world to Facebook, if he were to have a fan page!
Given the wild passion and infatuation his fans felt for him as was evident from his concerts, It is conceivable that tactile technologies like the remote kissing devices would have found their place in Facebook much head of simple chat.
May be you could have enjoyed an on demand virtual concert by Elvis Presley singing I can't help falling in love with you, just for you.
Perhaps a new version of the Aloha from Hawaii music concert that was headlined by Elvis Presley, and broadcast live via satellite around the world on January 14, 1973, in which fans could rejoice by touching Elvis, using this invention, wherever they happened to be could have been broadcast through Facebook or whatever name the media would have been called.
There is of course many things one can imagine as was possible. The predominant factors would be the key elements which made Elvis irresistibly humane and accessible to millions. One thing is sure, whatever shape the social web would have assumed, it would have done more to bind people of the world in romance, love, passion and compassion, qualities which Elvis was graced with in abundance.
Do You Think Lady Gaga is Changing the Face of Celebrity Culture?
Can Lady Gaga make a difference and change the world for a better place when celebrities of our times from Lady Diana to Whitney Houston have been down the road, without much success? Perhaps, with the power of the social web behind them, Lady Gaga and other young celebrities can make a difference.
First sign that they may be able to make any positive change, is in this recognition by the establishment that it is time the enormous clout of social web, supported by modern technology, is reckoned with.
There is no other plausible reason to explain the acceptance of the top most educational institution of the world to act as the spring board for the Born This Way Foundation of Lady Gaga, named after her 2011 album and hit song, which promotes self-empowerment and has become an anthem for gay pride.
With 20 million followers on Twitter and sophisticated web technology enabling her to feel the pulse of her followers, Lady Gaga who had her own bitter experience and the support of other celebrities like Oprah Winery, could persuade Harvard to lent its name and backing to her cause and thereby gaining strong conviction among her millions of followers
Lady Gaga's new foundation is aimed at empowering young people to fight bullying
by promoting tolerance and acceptance and will be working with a new media agency to create a social media environment that fosters the foundation's goals.
Gaga spoke to more than 1,100 students from several states, faculty and invited guests at Harvard, urging the young audience to "challenge meanness and cruelty."
"I believe that if you have revolutionary potential, you must make the world a better place and use it," she said.
She reminded them that there is no law to make people be kind to one another and added: "I wish there was because, you know, I'd be chained naked to a fence somewhere trying to pass it."
Not surprisingly, the ideas of Lady Gaga resonate with more mature thinking and trends elsewhere like the acceptance of vulnerability in addressing the social issues, giving much hope that they are likely to strike a chord with the youth of the world.
For instance, Brené Brown, a research professor at the University Of Houston Graduate College Of Social Work, who spent years studies vulnerability, courage, authenticity, and shame addresses empowerment by posing the questions:
How do we learn to embrace our vulnerabilities and imperfections so that we can engage in our lives from a place of authenticity and worthiness? How do we cultivate the courage, compassion, and connection that we need to recognize that we are enough - that we are worthy of love, belonging, and joy?
For the Harvard University, the ultimate custodian of propriety, the enormous popularity alone is no reason to recognise and welcome a pop singer like Lady Gaga; the event has attracted criticism as a marriage of strangest of bed fellows.
But the willingness of the prestigious university to get involved with Lady Gaga has to with being in line with a new trend of including the phenomenon of the social web in to the knowledge base and accepting its social engineering clout, more than the brownie points it can add to its collection by associating with a very noble cause.
The invitation of another young artist to share his viral marketing success on the web with its faculty and students of another top notch business school, the IIM of Ahmedabad, where leading corporations of the world queue up to recruit the best business brains, is indicative of the trend and an example of the new found clout celebrities are acquiring from the social web.
With such active interest being taken by such leading institutions on the social engineering potentials of the social web and the support they are willing to lent to a new generation of coconscious achievers in the arts and sports, who are willing to extend a helping hand, there is hope that the celebrity culture, which revels in narcissistic and destructive escapades, will have a newer and kinder face.
There is evidence that as the notion and adulation of celebrities and the celebrity culture spread beyond the Oscars, Grammys and Hollywood in to the world outside, so do the new trends and values.
This has been demonstrated by Vidya Balan, a film actor from Bollywood who won the National award for the best actress of the year but chose to celebrate her success by visiting and addressing an unfortunate group of women who are victims of human trafficking.
Lady Gaga deserves to be applauded to be the one to show the way by putting her clout on the social web to promote her profession and a good cause.
Follow Sreedhar Pillai on Twitter: www.twitter.com/lastingrose
What On Web Has Changed For President Obama This Election?
Twitter is no longer enough
to win an election.
Move over Google,
Twitter and Facebook. Enter WiseWindow, Arktan and Percolate. Search, tweet and like are out. Sentiment analysis, taxonomy, social
stream, passive curation and second screen conversation, are a
few of the new buzzwords President Obama and anyone else aspiring to win the US
These innovative
technologies, with amazing data collection, filtering, analysis, curation and
interaction capabilities, can tell what people are thinking right now and their
intentions before they become action, enabling you to curate and chose what you tell them
and how you interact with them so that you can shape the world and the market
place the way you need, all in real time. That is why who wins the next US
WiseWindow,
which specialise in sentiment analysis, is in fact ahead of the presidential
candidates. Partnering with The Daily Beast (now a part of Newsweek), they have
created the "Election Oracle," which scans 40,000 social media sites,
listening to millions of daily comments, and creating a 10-day moving average
that is mixed with traditional polls to create their predictions.
Apart from President Obama and
artists like Lady Gaga who has a fan base of about 20
million, who will need these new, mind boggling technology products of branding
and influencing human race? Well, in the words of WiseWindow, anyone with
management responsibility that belongs to the C-suite:
• CEO - Chief,
Chief
•COO - Go-to-Guy
• CIO - No.1 Nerd
•CMO - Brand Boss
• CFO - Money Mogul
• Consumer Researchers
• Customer Support Personnel
• Common people, that's you and everyone else!
•
• CIO - No.1 Nerd
•
• CFO - Money Mogul
• Consumer Researchers
• Customer Support Personnel
• Common people, that's you and everyone else!
In reality you, the consumer, are most benefited by the new
collective power derived from the application of these technologies, to
influence like never before in the history, what the media, politicians,
entertainers and the Industry at large will deliver.
Any organization, politician or brand aiming to stay ahead of the market and fickle
consumers and supporters, whose tastes change seemingly overnight, will need to
heed to this collective power, which is already flexing its muscle in the media
and entertainment industry.
Reuters recently launched 'Social Pulse', a new social media hub designed to show you the
most talked-about news, companies and influencers across the Web, which
features, with technology and service provided by WiseWindow, a revolutionary
stock sentiment module, based on opinions from hundreds of thousands of sources
captured and curated, clearly demonstrating the predictive abilities offered by
the technology.
Using Percolate, Reuters has created
Counterparties, a way to build more engagement with two of their finest
journalists, Felix Salmon and Ryan McCarthy. A combination of algorithmic
filtering of most interesting content which they react to allows an audience to
follow along and engage with these editors all day.
Universal Music Group, who
manage Mindless Behavior, Jennifer Lopez, Lady Gaga, Dr.Dre, Justin Bieber, and
their official websites is using Arktan's Life stream to deliver aggregated and
curated content on the official websites of the artists. With the ability to
add comments and reply to posts, the social influence of the artist sites has
grown dramatically.
WiseWindow, a sentiment analysis/measuring company, turns the chaos
of online chatter, what people are saying online now in blogs, tweets, status
updates, and reviews, in to a database which illuminates consumer sentiment
across hundreds of dimensions and then provide a stream of consumer sentiment
and intention data that can be integrated with business intelligence systems so
that organizations can become more agile and responsive.
Arktan on the other hand is
primarily about building "interactive" curated social experiences.
Arktan provides very deep interaction capabilities, like the ones on the
websites of Lady Gaga, with the ability to respond to comments, likes,
social sharing, aggregated conversation, etc in real time. These much richer
curation capabilities, which give brands the control they want and sentiment
analysis capabilities including Natural Language Processing as well as
analytics, set Arktan's technology apart from passive curation tools.
Percolate which is
primarily about letting a brand build passive curation experiences, scrapes
five million sources daily, turning a brand's strategy into the interest engine
and using proprietary algorithms to sort and bubble up only the most relevant
and interesting content for a brand editor to comment on and publish to social
platforms and websites.
If you are excited and want
to have a quick look at how these breaking technologies can affect you, check
out TweetSentiments.com which provides Sentiment
Analysis on tweets using Natural Language Processing and Machine Learning technologies
and Storify where
you can have a go at curation and create your own article with content from the
web.
Article first published as How
Has the Web Technologies Changed for President Obama This Election? on
Technorati.
Do You Want The Guys At TMZ To Serve Up Hot News Even Hotter? They Can!
Technology is changing how
celebrities like Lady
Gaga build up a fan base of 20 million and then interact with them to keep
them hooked to her magic. Now the guys
who follow the celebrities and serve up the news they make like TMZ.com are
learning a thing or two about the ways celebrities use social media.
Taking a leaf out of the new book
of how to get the hook swallowed even deeper, TMZ has added a much greater and
innovative punch to their delivery. The TMZ
live is a terrific example of how you can spice up what you serve with
what is available on the social media right now and create an ever increasing
fan base of loyal followers.
The show which is presented as a talk show
actually cuts in to the studio workplace and gets everyone else to chip in
making it wider and give it an ambiance of an office. Everyone can relate to
this as this is very real and what happens in every day life in any office
where people work together.
The show is brisk, informal, and chatty and
dwells on the hottest topics for just enough time to keep them hot.
(
(
(
(26:30) The Heart Attack Grill -- which sells an 8,000 cal. burger -- had a diner literally have a heart attack there this week.
(28:45) The owner of the restaurant calls in -- defends his gut busting menu to an inch of his life.
(32:12) Our fatty good loving staffers totally have the owner's back on this one. Shocker.
(34:30) Is Kate Upton too big for
(38:00) Another argument to wrap up the show -- is buying $100,000 handbags the biggest waste of money ever?
The hosts take in live calls and get the
callers to participate in live discussion.
A simultaneous twitter stream lets anyone
farther away, even on other continents, like the UK
A live stream of comments gives you an in
depth feels of what those who are eager but can’t jump in and speak their mind
have to say.
To boot it all, a live survey with related
questions, sort of gives you a chance to put a line under, say a last word on
the topic.
Overall, the entire combination
has turned TMZ, which has started as a blog, to a totally new category of
media, yet to be christened but sure to be imitated.
For millions of people, celebrity
gossip and news is addictive
like drugs. Their life depends on a sizable doze of it which was being served
by tabloids before the internet and social media. Now they are hooked to it
even more because modern technology can provide the experience of being with
the news makers where the news happens in real time and even interact with them
as on the website of Lady Gaga, where her ardent followers even have a
backstage entrance to interact with her.
What On Web Will President Obama Need To Win The Next Election?
Move over Google, Twitter and Facebook. EnterWiseWindow, Arktan, Percolate and Klout. Search, tweet and like are out. Sentiment analysis, taxonomy, social stream, passive curation, second screen conversation, are a few of the new buzzwords President Obama and anyone else aspiring to win the US election needs to master in a hurry.
Whoever wins the election, one thing the 45th US president can be sure about is the unprecedented power the country has gained to shape the future of the world, thanks to the internet giants and new technologies of upstarts like WiseWindow and Arktan.
These innovative technologies, with amazing data collection, filtering, analysis, curation and interaction capabilities, can tell you what people are thinking right now and their intentions before they become action, enabling you to curate and chose what you tell them and how you interact with them so that you can shape the world and the market place the way you need, all in real time. That is also why who wins the next US election is also crucial to the world than ever!
"You can think of social media as a hole that has opened into the collective consciousness and we're tapping into it." Sid Mohasseb, CEO WiseWindow
Apart from President Obama and artists like Lady Gaga who has a fan base of about 20 million, who will need these new, mind boggling technology products of branding and influencing human race? Well, in the words of WiseWindow, anyone with management responsibility that belongs to the C-suite:
• CEO - Chief, Chief
• COO - Go-to-Guy
• CIO - No.1 Nerd
• CMO - Brand Boss
• CFO - Money Mogul
• Consumer Researchers
• Customer Support Personnel
• Common people, that's you and everyone else!
In reality you, the consumer, are most benefited by the new collective power derived from the application of these technologies, to influence like never before in the history, what the media, politicians, entertainers and the Industry at large will deliver. Any organization aiming to stay ahead of the market and fickle consumers, whose tastes change seemingly overnight, will need to heed to this collective power, which is already flexing its muscle in the media and entertainment industry.
Reuters recently launched 'Social Pulse', a new social media hub designed to show you the most talked-about news, companies and influencers across the Web, which features,with technology and service provided by WiseWindow, a revolutionary stock sentiment module, based on opinions from hundreds of thousands of sources captured and curated, clearly demonstrating the predictive abilities offered by the technology.
Tag :
#lrose,
Arktan,
Elections 2012,
Lady Gaga,
Obama,
Percolate,
Reuters,
Social Web,
Video,
Wisewindow
Guess Who Lady Gaga Is Eavesdropping On?
While the world waits with ears
preened and eyes glued to social media sites to lap up juicy snippets of
celebrity life, it’s the celebrities like Lady Gaga who are
having the last laugh!
Before you get carried away, this
has nothing to do with the phone hacking scandal that has rocked the British
and world media. Lady Gaga is only resorting to the latest technology to
realise her ambition to make her music truly global and yet satisfy her desire
to connect and interact with her fans around the world.
The problem of Interscope, who manages her website, was
that while Lady Gaga’s site could hold all her own content, the posts,
comments, and blogs of millions of her fans were all spread across different
social media and a large number of fan sites, making it almost impossible to pursue
her dream.
Interscope
and Lady Gaga needed a way to centralize the promotion of Lady Gaga’s content,
music and merchandise on a single platform, and still allow her to remain close
to her fans, which had been a big part of her success, in spite of the enormous
size her fan base has grown in to.
What Arktan, a U.S. based start up, has managed to do
is to enable Interscope to search across a huge array of sites like Twitter,
Youtube, Facebook, blogs and fan websites to find everything being said by
people and then pull out that is important right onto Lady Gaga’s website in
real-time, allowing her fans to interact with her and feel close to her.
The addition
of social streams and the ability to add comments and reply to posts enhance the
social influence of the site dramatically. The site’s usability and attraction
is further enhanced with rich inline media, comprising of photos and videos
from social media sites, which is integrated into each post in real-time and
with social interaction around each product in the online store.
If her desire is to get and keep
her fans closest to her, Lady Gaga is amazingly succeeding in her efforts with
the technology from Arktan, which has enriched her brilliant website with
real-time feeds of what her worldwide fans are talking about her and by providing
them something like a “back stage” access to directly interact with her, all in
real time!
The Technology
Recognising the leveraging they
benefit from, social media sites like Facebook and Twitter already provide dynamic
and real time comment and activity streams which websites can include in
their content with very little or no programming knowledge. Such streams help
to engage the visitors who are members of the media to interact with the
websites as well as others and also attract new members. However these widgets
are limited to single membership and cannot engage multitude of fans or friends
simultaneously.
‘Turn your website into a highly
engaging real-time social site’ is the motto of companies like Arktan who provides
an Enterprise class solution to capture data from any source on the Web
including sites like Facebook, Twitter, Youtube, Tumblr, etc. and stream to
your existing Content Management System in real-time, enriching the data in
multiple ways by including photos, videos, maps and visually engaging snippets.
Arktan technology is built on a real-time Social Operating System, developed in-house. In addition to in-house technology that does a great amount of real-time and social web curation heavy lifting, Arktan SocialOS uses Amazon EC2 for a scalable server infrastructure and Echo stream server for a scalable cloud database. This enables Arktan to build products like the life stream product focussing on the real-time end-user experience and innovation leaving the server and database infrastructure to proven cloud building blocks.
The technology package is also
based on their Social TV and Live Blogging application in which posts by
journalists to different social media sites are aggregated into a real-time
embedded stream on their site encouraging conversation letting users to like,
reply or share and driving engagement and increasing time spent.
Leading brands who are using life stream providers like Arktan
to bring real-time conversation and content from the social web back to their
websites feel that the technology offers “a sweet spot between just enough
technology to make it easy and t a finished product that can’t be improved up
on.”
Social web is exploding and
blowing away advertising!
Lady Gaga is not alone to
recognise that the social web is exploding and the rules of engagement with
potential customers are being rewritten with breath taking speed.
The role of social media in
changing the way human beings behave socially and react to advertisement and
its all engulfing grip is evident from several reports which estimates the
membership of Facebook has reached above 800 million and is fast approaching
the billion mark, with Google+ and Twitter giving a tight chase.
This explosion has seen a host of
social
media monitoring tools sprouting up faster than mushrooms on a damp corner.
Some like Klout specialise in calibrating and measuring people’s influence
across the social media, which appear to replace the advertising sponsorship
clout of stars and celebrities.
That is why a direct engagement
and interaction with your fans is vital for artists like Lady Gaga.
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