Showing posts with label Lady Gaga. Show all posts

When Bulls, Hawks, Cubs and Bears Start Playing Hail Mary Like Lady Gaga, It Is a Different Ball Game!


CSN Chicago, a part of NBC Sports Regional Networks, is changing the meaning of sports forever!

Sports used to be something a few celebrities engaged in for the rest of us to watch and the press used to have a field day about.

However, a new feature introduced by CSN called Team pulse is on its way to transform how games are played out, enjoyed and reported, with active participation of everyone and with greater and unprecedented mass intellectual and emotional involvement. Can we call that sports anymore?

The nature of sports and its explosive emotional upheaval has changed a long time ago by the infusion of music which has immense mass appeal. The emotional swaying power of music and its celebrity creators have blended well with the turmoil of sports, taking it to exhilarating heights in the past.

The Three Tenors Concert of Los angel Super bowl remains a musical moment etched in the history of sports. Numbers like We will Rock you by Queen still reverberate in stadiums around the world. The bears have even turned music celebrities in the past by performing Super bowl Shuffle for charity.

It is the genius of music celebrities like Lady Gaga in turning technology and the immense influential power of the ever expanding social web, to pamper and keep hold on their fan base, which the giants of sports have borrowed this time.


The interactive social experiences technology CSN Chicago sought out for their new social engaging feature Team Pulse is the same as the one which Lady Gaga employed with great success to engage with her fans in real time through her website, provided by ARKTAN, specialised in creating engaging user experiences on the social web and TV.

However, unlike the massive benefits such interactive features bring to celebrities like Lady Gaga in the entertainment field, the Team plus feature of CSN has far deeper and wide reaching power to convert all sports to mass sports.

For example, real time interactive facilities provided for the 'Bulls Pulse', the official site of BULLS, include real time curated time lines of Bulls Talk for fans, Press Box, Player Tweets, Official Bulls & NBA and Instagram photos. The feature also includes a Trending list of players with mentions each get during the event.

What this means is that everyone involved and watching a game live and all those away from the venue but engaged through TV or other media can express their views, opinions and criticisms, which everyone else can see and react to, anywhere around the world.

The revolution in smart phones and tablets, which has rendered such interaction easy and enjoyable and platforms on the social web like Twitter, Facebook, Youtube, Instagram and numerous Blogs and forums take the game to the level of a global event.

What does this mean in reality? Spectators can now influence players during the game. Someone can pass a valuable tip or advice the coach is missing. The commentator can see the trend and focus on a player if he is doing well or making mistakes because the tweets are benign or nasty. Everyone can see how much attention the game is catching so everything including the live ads can be changed. See where this is going ?

In fact the Instagram stream brings much fun to the experience by letting everyone express their feelings of the 'moment' before, during and after the event in an unprecedented and unique way, giving a sense of one to one community participation in the event.

Adding short video streams like 'vine' can add depth to this experience if added to the page, leveraging on the immense addictive power of this new social media platform, something CSN and the technology provider need to consider.

Further making the streams scrollable can enhance participants experience by being able to revisit and 'miss' nothing, especially if they want to share at a later time.

It is only just the beginning of a trend how the sporting world is going to change. Pretty soon, such features can become standard for several other games like football and cricket, basket ball and hockey popular in other parts of the world.

The impact of interactive features like Team pulse can be much far reaching changing the laws of the games, their engagement, betting industry, entertainment and TV and even the popularity.
Pretty soon, like Psy of South Korea who has taken the world by storm with his 'Gagnam Style' and now his follow on 'Gentleman' which had over 10 million Youtube hits under 24 Hrs, locales and national boundaries will disappear for sporting events.

One thing is sure. The way people will live and relax during weekends will certainly change. There may be nothing of interest about a game you watched over the weekend to talk about aound the Monday morning coffee in the office!

Could Romantic Elvis Presley Have Shaped the Social Web Differently from Daring Lady Gaga?

Facebook has amassed a gigantuan membership of over a billion people and Twitter aims to catch up with new features like Vine, taking micro Blogging to new levels. This spectacular growth of the social web, no doubt, is largely due to its nature as a free place for social interaction.

However, the role in the growth and evolution of social web, of pop stars and celebrities like Lady Gaga andJustin Bieber who have enhanced their fan base and interact with their fans through social web, is also undisputable.

But what about Elvis Presley, who sent millions around the world in a frenzy hardly ever stepping out of the US soil and just by singing I can't help falling in love with you, when no one had even heard of the social web? Could he have shaped the social web to be a totally different place from as we know it today?

There is no denying that without the Television neither Elvis Presley nor Lady Gaga would have reached the level of popularity they attained. So the integration of the social web with television by most recent technological advances like social streaming and social DVR, which allows for real time interaction over social media with time shift would have evolved naturally.



However, the popularity of Lady Lady Gaga, who is a singer, songwriter, record producer, dancer, and activist on the social web is largely based on her daring stage appearances and the issues like bullying and causes like lgbt which the artist actively support.
Her achievement like being invited to speak at Harvard is more of a reflection of her belief and support of the issues she has chosen to champion for. As a result, the technology she sought was some means to interact with her fans on the web on those issues, enhancing her presence among her fans, which created her famous back room chats with her fans and which rendered her role of counselling her fans possible.
But in the case of Elvis Presley it was his talent, good looks, sensuality, charisma, and good humour which endeared him to millions, as did the humility and human kindness he demonstrated throughout his life. Known the world over by his first name, he is regarded as one of the most important figures of twentieth century popular culture. He has been described as the sexiest man of his generation, so manly yet beautiful!
In the words of music historian John Robertson, Elvis was a flirtatious teenage idol with a heart of gold, a tempestuous, dangerous lover, a gutbucket blues singer, a sophisticated nightclub entertainer and raucous rocker.
Years after his death, fans continue to yearn for him with comments like "We will never have someone like him again... Elvis, unique, wonderful, our king forever!!!!"
Obviously, the persona of Elvis Presley, which had no need of a social web for the entire world to swoon for him, might have attracted the entire world to Facebook, if he were to have a fan page!
Given the wild passion and infatuation his fans felt for him as was evident from his concerts, It is conceivable that tactile technologies like the remote kissing devices would have found their place in Facebook much head of simple chat.
May be you could have enjoyed an on demand virtual concert by Elvis Presley singing I can't help falling in love with you, just for you.
Perhaps a new version of the Aloha from Hawaii music concert that was headlined by Elvis Presley, and broadcast live via satellite around the world on January 14, 1973, in which fans could rejoice by touching Elvis, using this invention, wherever they happened to be could have been broadcast through Facebook or whatever name the media would have been called.
There is of course many things one can imagine as was possible. The predominant factors would be the key elements which made Elvis irresistibly humane and accessible to millions. One thing is sure, whatever shape the social web would have assumed, it would have done more to bind people of the world in romance, love, passion and compassion, qualities which Elvis was graced with in abundance.

Do You Think Lady Gaga is Changing the Face of Celebrity Culture?



Can Lady Gaga make a difference and change the world for a better place when celebrities of our times from Lady Diana to Whitney Houston have been down the road, without much success? Perhaps, with the power of the social web behind them, Lady Gaga and other young celebrities can make a difference.


First sign that they may be able to make any positive change, is in this recognition by the establishment that it is time the enormous clout of social web, supported by modern technology, is reckoned with.

There is no other plausible reason to explain the acceptance of the top most educational institution of the world to act as the spring board for the Born This Way Foundation of Lady Gaga, named after her 2011 album and hit song, which promotes self-empowerment and has become an anthem for gay pride.

With 20 million followers on Twitter and sophisticated web technology enabling her to feel the pulse of her followers, Lady Gaga who had her own bitter experience and the support of other celebrities like Oprah Winery, could persuade Harvard to lent its name and backing to her cause and thereby gaining strong conviction among her millions of followers

Lady Gaga's new foundation is aimed at empowering young people to fight bullying

by promoting tolerance and acceptance and will be working with a new media agency to create a social media environment that fosters the foundation's goals.

Gaga spoke to more than 1,100 students from several states, faculty and invited guests at Harvard, urging the young audience to "challenge meanness and cruelty."

"I believe that if you have revolutionary potential, you must make the world a better place and use it," she said.

She reminded them that there is no law to make people be kind to one another and added: "I wish there was because, you know, I'd be chained naked to a fence somewhere trying to pass it."

Not surprisingly, the ideas of Lady Gaga resonate with more mature thinking and trends elsewhere like the acceptance of vulnerability in addressing the social issues, giving much hope that they are likely to strike a chord with the youth of the world.

For instance, Brené Brown, a research professor at the University Of Houston Graduate College Of Social Work, who spent years studies vulnerability, courage, authenticity, and shame addresses empowerment by posing the questions:

How do we learn to embrace our vulnerabilities and imperfections so that we can engage in our lives from a place of authenticity and worthiness? How do we cultivate the courage, compassion, and connection that we need to recognize that we are enough - that we are worthy of love, belonging, and joy?

For the Harvard University, the ultimate custodian of propriety, the enormous popularity alone is no reason to recognise and welcome a pop singer like Lady Gaga; the event has attracted criticism as a marriage of strangest of bed fellows.

But the willingness of the prestigious university to get involved with Lady Gaga has to with being in line with a new trend of including the phenomenon of the social web in to the knowledge base and accepting its social engineering clout, more than the brownie points it can add to its collection by associating with a very noble cause.



The invitation of another young artist to share his viral marketing success on the web with its faculty and students of another top notch business school, the IIM of Ahmedabad, where leading corporations of the world queue up to recruit the best business brains, is indicative of the trend and an example of the new found clout celebrities are acquiring from the social web.

With such active interest being taken by such leading institutions on the social engineering potentials of the social web and the support they are willing to lent to a new generation of coconscious achievers in the arts and sports, who are willing to extend a helping hand, there is hope that the celebrity culture, which revels in narcissistic and destructive escapades, will have a newer and kinder face.

There is evidence that as the notion and adulation of celebrities and the celebrity culture spread beyond the Oscars, Grammys and Hollywood in to the world outside, so do the new trends and values.

This has been demonstrated by Vidya Balan, a film actor from Bollywood who won the National award for the best actress of the year but chose to celebrate her success by visiting and addressing an unfortunate group of women who are victims of human trafficking.

Lady Gaga deserves to be applauded to be the one to show the way by putting her clout on the social web to promote her profession and a good cause.

Follow Sreedhar Pillai on Twitter: www.twitter.com/lastingrose
Monday, March 12, 2012
Posted by Sreedhar Pillai

What On Web Has Changed For President Obama This Election?


Twitter is no longer enough to win an election.
Move over Google, Twitter and Facebook. Enter WiseWindow, Arktan and Percolate. Search, tweet and like are out. Sentiment analysis, taxonomy, social stream, passive curation and second screen conversation, are a few of the new buzzwords President Obama and anyone else aspiring to win the US election needs to master in a hurry!

These innovative technologies, with amazing data collection, filtering, analysis, curation and interaction capabilities, can tell what people are thinking right now and their intentions before they become action, enabling you to curate and chose what you tell them and how you interact with them so that you can shape the world and the market place the way you need, all in real time. That is why who wins the next US election is going to badly need them!
WiseWindow, which specialise in sentiment analysis, is in fact ahead of the presidential candidates. Partnering with The Daily Beast (now a part of Newsweek), they have created the "Election Oracle," which scans 40,000 social media sites, listening to millions of daily comments, and creating a 10-day moving average that is mixed with traditional polls to create their predictions.

Apart from President Obama and artists like Lady Gaga who has a fan base of about 20 million, who will need these new, mind boggling technology products of branding and influencing human race? Well, in the words of WiseWindow, anyone with management responsibility that belongs to the C-suite:

• CEO - Chief, Chief
COO - Go-to-Guy
• CIO - No.1 Nerd
CMO - Brand Boss
• CFO - Money Mogul
• Consumer Researchers
• Customer Support Personnel
• Common people, that's you and everyone else!

In reality you, the consumer, are most benefited by the new collective power derived from the application of these technologies, to influence like never before in the history, what the media, politicians, entertainers and the Industry at large will deliver.
Any organization, politician or brand  aiming to stay ahead of the market and fickle consumers and supporters, whose tastes change seemingly overnight, will need to heed to this collective power, which is already flexing its muscle in the media and entertainment industry.
Reuters recently launched 'Social Pulse', a new social media hub designed to show you the most talked-about news, companies and influencers across the Web, which features, with technology and service provided by WiseWindow, a revolutionary stock sentiment module, based on opinions from hundreds of thousands of sources captured and curated, clearly demonstrating the predictive abilities offered by the technology.
Using Percolate, Reuters has created Counterparties, a way to build more engagement with two of their finest journalists, Felix Salmon and Ryan McCarthy. A combination of algorithmic filtering of most interesting content which they react to allows an audience to follow along and engage with these editors all day.
Universal Music Group, who manage Mindless Behavior, Jennifer Lopez, Lady Gaga, Dr.Dre, Justin Bieber, and their official websites is using Arktan's Life stream to deliver aggregated and curated content on the official websites of the artists. With the ability to add comments and reply to posts, the social influence of the artist sites has grown dramatically.

WiseWindow, a sentiment analysis/measuring company, turns the chaos of online chatter, what people are saying online now in blogs, tweets, status updates, and reviews, in to a database which illuminates consumer sentiment across hundreds of dimensions and then provide a stream of consumer sentiment and intention data that can be integrated with business intelligence systems so that organizations can become more agile and responsive.
Arktan on the other hand is primarily about building "interactive" curated social experiences. Arktan provides very deep interaction capabilities, like the ones on the websites of Lady Gaga, with the ability to respond to comments, likes, social sharing, aggregated conversation, etc in real time. These much richer curation capabilities, which give brands the control they want and sentiment analysis capabilities including Natural Language Processing as well as analytics, set Arktan's technology apart from passive curation tools.
Percolate which is primarily about letting a brand build passive curation experiences, scrapes five million sources daily, turning a brand's strategy into the interest engine and using proprietary algorithms to sort and bubble up only the most relevant and interesting content for a brand editor to comment on and publish to social platforms and websites.
If you are excited and want to have a quick look at how these breaking technologies can affect you, check out TweetSentiments.com which provides Sentiment Analysis on tweets using Natural Language Processing and Machine Learning technologies and Storify where you can have a go at curation and create your own article with content from the web.

Do You Want The Guys At TMZ To Serve Up Hot News Even Hotter? They Can!


Technology is changing how celebrities like Lady Gaga build up a fan base of 20 million and then interact with them to keep them hooked to her magic.  Now the guys who follow the celebrities and serve up the news they make like TMZ.com are learning a thing or two about the ways celebrities use social media.

Taking a leaf out of the new book of how to get the hook swallowed even deeper, TMZ has added a much greater and innovative punch to their delivery. The TMZ live is a terrific example of how you can spice up what you serve with what is available on the social media right now and create an ever increasing fan base of loyal followers.

The show which is presented as a talk show actually cuts in to the studio workplace and gets everyone else to chip in making it wider and give it an ambiance of an office. Everyone can relate to this as this is very real and what happens in every day life in any office where people work together.

The show is brisk, informal, and chatty and dwells on the hottest topics for just enough time to keep them hot.

4:30) Did Whitney know she was going to die? Mike reads the eerie Bible verse she quoted before her death.
(
13:50) Whitney's death sparks a serious debate -- would you rather live fast and die young ... or boring and die old?
(
21:04) Kobe was caught smooching Vanessa last night -- people rightly shocked she'd take him back.
(
22:50) Evan says Kobe "loves" Vanessa so much ... that he constantly cheats on her (allegedly).
(26:30) The Heart Attack Grill -- which sells an 8,000 cal. burger -- had a diner literally have a heart attack there this week.
(28:45) The owner of the restaurant calls in -- defends his gut busting menu to an inch of his life.
(32:12) Our fatty good loving staffers totally have the owner's back on this one. Shocker.
(34:30) Is Kate Upton too big for
Victoria's Secret?
(38:00) Another argument to wrap up the show -- is buying $100,000 handbags the biggest waste of money ever?

The hosts take in live calls and get the callers to participate in live discussion.

A simultaneous twitter stream lets anyone farther away, even on other continents, like the UK where I watched the live show, send in their take by tweets which scroll up on a side box for everyone to see.

A live stream of comments gives you an in depth feels of what those who are eager but can’t jump in and speak their mind have to say.

To boot it all, a live survey with related questions, sort of gives you a chance to put a line under, say a last word on the topic.

Overall, the entire combination has turned TMZ, which has started as a blog, to a totally new category of media, yet to be christened but sure to be imitated.

For millions of people, celebrity gossip and news is addictive like drugs. Their life depends on a sizable doze of it which was being served by tabloids before the internet and social media. Now they are hooked to it even more because modern technology can provide the experience of being with the news makers where the news happens in real time and even interact with them as on the website of Lady Gaga, where her ardent followers even have a backstage entrance to interact with her.
Thursday, February 16, 2012
Posted by Sreedhar Pillai

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