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    Twitter is no longer enough to win an election.
    Move over Google, Twitter and Facebook. Enter WiseWindow, Arktan and Percolate. Search, tweet and like are out. Sentiment analysis, taxonomy, social stream, passive curation and second screen conversation, are a few of the new buzzwords President Obama and anyone else aspiring to win the US election needs to master in a hurry!

    These innovative technologies, with amazing data collection, filtering, analysis, curation and interaction capabilities, can tell what people are thinking right now and their intentions before they become action, enabling you to curate and chose what you tell them and how you interact with them so that you can shape the world and the market place the way you need, all in real time. That is why who wins the next US election is going to badly need them!
    WiseWindow, which specialise in sentiment analysis, is in fact ahead of the presidential candidates. Partnering with The Daily Beast (now a part of Newsweek), they have created the "Election Oracle," which scans 40,000 social media sites, listening to millions of daily comments, and creating a 10-day moving average that is mixed with traditional polls to create their predictions.

    Apart from President Obama and artists like Lady Gaga who has a fan base of about 20 million, who will need these new, mind boggling technology products of branding and influencing human race? Well, in the words of WiseWindow, anyone with management responsibility that belongs to the C-suite:

    • CEO - Chief, Chief
    COO - Go-to-Guy
    • CIO - No.1 Nerd
    CMO - Brand Boss
    • CFO - Money Mogul
    • Consumer Researchers
    • Customer Support Personnel
    • Common people, that's you and everyone else!

    In reality you, the consumer, are most benefited by the new collective power derived from the application of these technologies, to influence like never before in the history, what the media, politicians, entertainers and the Industry at large will deliver.
    Any organization, politician or brand  aiming to stay ahead of the market and fickle consumers and supporters, whose tastes change seemingly overnight, will need to heed to this collective power, which is already flexing its muscle in the media and entertainment industry.
    Reuters recently launched 'Social Pulse', a new social media hub designed to show you the most talked-about news, companies and influencers across the Web, which features, with technology and service provided by WiseWindow, a revolutionary stock sentiment module, based on opinions from hundreds of thousands of sources captured and curated, clearly demonstrating the predictive abilities offered by the technology.
    Using Percolate, Reuters has created Counterparties, a way to build more engagement with two of their finest journalists, Felix Salmon and Ryan McCarthy. A combination of algorithmic filtering of most interesting content which they react to allows an audience to follow along and engage with these editors all day.
    Universal Music Group, who manage Mindless Behavior, Jennifer Lopez, Lady Gaga, Dr.Dre, Justin Bieber, and their official websites is using Arktan's Life stream to deliver aggregated and curated content on the official websites of the artists. With the ability to add comments and reply to posts, the social influence of the artist sites has grown dramatically.

    WiseWindow, a sentiment analysis/measuring company, turns the chaos of online chatter, what people are saying online now in blogs, tweets, status updates, and reviews, in to a database which illuminates consumer sentiment across hundreds of dimensions and then provide a stream of consumer sentiment and intention data that can be integrated with business intelligence systems so that organizations can become more agile and responsive.
    Arktan on the other hand is primarily about building "interactive" curated social experiences. Arktan provides very deep interaction capabilities, like the ones on the websites of Lady Gaga, with the ability to respond to comments, likes, social sharing, aggregated conversation, etc in real time. These much richer curation capabilities, which give brands the control they want and sentiment analysis capabilities including Natural Language Processing as well as analytics, set Arktan's technology apart from passive curation tools.
    Percolate which is primarily about letting a brand build passive curation experiences, scrapes five million sources daily, turning a brand's strategy into the interest engine and using proprietary algorithms to sort and bubble up only the most relevant and interesting content for a brand editor to comment on and publish to social platforms and websites.
    If you are excited and want to have a quick look at how these breaking technologies can affect you, check out TweetSentiments.com which provides Sentiment Analysis on tweets using Natural Language Processing and Machine Learning technologies and Storify where you can have a go at curation and create your own article with content from the web.










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