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Saturday, February 18, 2012||PERMALINK
Labels:
#analytics,
#bigdata,
#lrose,
#webdesign,
Lady Gaga,
Obama,
Social Web
Labels:
#analytics,
#bigdata,
#lrose,
#webdesign,
Lady Gaga,
Obama,
Social Web
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Twitter is no longer enough
to win an election.
Move over Google,
Twitter and Facebook. Enter WiseWindow, Arktan and Percolate. Search, tweet and like are out. Sentiment analysis, taxonomy, social
stream, passive curation and second screen conversation, are a
few of the new buzzwords President Obama and anyone else aspiring to win the US
These innovative
technologies, with amazing data collection, filtering, analysis, curation and
interaction capabilities, can tell what people are thinking right now and their
intentions before they become action, enabling you to curate and chose what you tell them
and how you interact with them so that you can shape the world and the market
place the way you need, all in real time. That is why who wins the next US
WiseWindow,
which specialise in sentiment analysis, is in fact ahead of the presidential
candidates. Partnering with The Daily Beast (now a part of Newsweek), they have
created the "Election Oracle," which scans 40,000 social media sites,
listening to millions of daily comments, and creating a 10-day moving average
that is mixed with traditional polls to create their predictions.
Apart from President Obama and
artists like Lady Gaga who has a fan base of about 20
million, who will need these new, mind boggling technology products of branding
and influencing human race? Well, in the words of WiseWindow, anyone with
management responsibility that belongs to the C-suite:
• CEO - Chief,
Chief
•COO - Go-to-Guy
• CIO - No.1 Nerd
•CMO - Brand Boss
• CFO - Money Mogul
• Consumer Researchers
• Customer Support Personnel
• Common people, that's you and everyone else!
•
• CIO - No.1 Nerd
•
• CFO - Money Mogul
• Consumer Researchers
• Customer Support Personnel
• Common people, that's you and everyone else!
In reality you, the consumer, are most benefited by the new
collective power derived from the application of these technologies, to
influence like never before in the history, what the media, politicians,
entertainers and the Industry at large will deliver.
Any organization, politician or brand aiming to stay ahead of the market and fickle
consumers and supporters, whose tastes change seemingly overnight, will need to
heed to this collective power, which is already flexing its muscle in the media
and entertainment industry.
Reuters recently launched 'Social Pulse', a new social media hub designed to show you the
most talked-about news, companies and influencers across the Web, which
features, with technology and service provided by WiseWindow, a revolutionary
stock sentiment module, based on opinions from hundreds of thousands of sources
captured and curated, clearly demonstrating the predictive abilities offered by
the technology.
Using Percolate, Reuters has created
Counterparties, a way to build more engagement with two of their finest
journalists, Felix Salmon and Ryan McCarthy. A combination of algorithmic
filtering of most interesting content which they react to allows an audience to
follow along and engage with these editors all day.
Universal Music Group, who
manage Mindless Behavior, Jennifer Lopez, Lady Gaga, Dr.Dre, Justin Bieber, and
their official websites is using Arktan's Life stream to deliver aggregated and
curated content on the official websites of the artists. With the ability to
add comments and reply to posts, the social influence of the artist sites has
grown dramatically.
WiseWindow, a sentiment analysis/measuring company, turns the chaos
of online chatter, what people are saying online now in blogs, tweets, status
updates, and reviews, in to a database which illuminates consumer sentiment
across hundreds of dimensions and then provide a stream of consumer sentiment
and intention data that can be integrated with business intelligence systems so
that organizations can become more agile and responsive.
Arktan on the other hand is
primarily about building "interactive" curated social experiences.
Arktan provides very deep interaction capabilities, like the ones on the
websites of Lady Gaga, with the ability to respond to comments, likes,
social sharing, aggregated conversation, etc in real time. These much richer
curation capabilities, which give brands the control they want and sentiment
analysis capabilities including Natural Language Processing as well as
analytics, set Arktan's technology apart from passive curation tools.
Percolate which is
primarily about letting a brand build passive curation experiences, scrapes
five million sources daily, turning a brand's strategy into the interest engine
and using proprietary algorithms to sort and bubble up only the most relevant
and interesting content for a brand editor to comment on and publish to social
platforms and websites.
If you are excited and want
to have a quick look at how these breaking technologies can affect you, check
out TweetSentiments.com which provides Sentiment
Analysis on tweets using Natural Language Processing and Machine Learning technologies
and Storify where
you can have a go at curation and create your own article with content from the
web.
Article first published as How
Has the Web Technologies Changed for President Obama This Election? on
Technorati.
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