12/22/1789: Justice Levi Woodbury born. The post Today in Supreme Court
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at
Thursday, February 16, 2012||PERMALINK
Labels:
#lrose,
Lady Gaga,
Social Web,
TMZ
Labels:
#lrose,
Lady Gaga,
Social Web,
TMZ
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Technology is changing how
celebrities like Lady
Gaga build up a fan base of 20 million and then interact with them to keep
them hooked to her magic. Now the guys
who follow the celebrities and serve up the news they make like TMZ.com are
learning a thing or two about the ways celebrities use social media.
Taking a leaf out of the new book
of how to get the hook swallowed even deeper, TMZ has added a much greater and
innovative punch to their delivery. The TMZ
live is a terrific example of how you can spice up what you serve with
what is available on the social media right now and create an ever increasing
fan base of loyal followers.
The show which is presented as a talk show
actually cuts in to the studio workplace and gets everyone else to chip in
making it wider and give it an ambiance of an office. Everyone can relate to
this as this is very real and what happens in every day life in any office
where people work together.
The show is brisk, informal, and chatty and
dwells on the hottest topics for just enough time to keep them hot.
(
(
(
(26:30) The Heart Attack Grill -- which sells an 8,000 cal. burger -- had a diner literally have a heart attack there this week.
(28:45) The owner of the restaurant calls in -- defends his gut busting menu to an inch of his life.
(32:12) Our fatty good loving staffers totally have the owner's back on this one. Shocker.
(34:30) Is Kate Upton too big for
(38:00) Another argument to wrap up the show -- is buying $100,000 handbags the biggest waste of money ever?
The hosts take in live calls and get the
callers to participate in live discussion.
A simultaneous twitter stream lets anyone
farther away, even on other continents, like the UK
A live stream of comments gives you an in
depth feels of what those who are eager but can’t jump in and speak their mind
have to say.
To boot it all, a live survey with related
questions, sort of gives you a chance to put a line under, say a last word on
the topic.
Overall, the entire combination
has turned TMZ, which has started as a blog, to a totally new category of
media, yet to be christened but sure to be imitated.
For millions of people, celebrity
gossip and news is addictive
like drugs. Their life depends on a sizable doze of it which was being served
by tabloids before the internet and social media. Now they are hooked to it
even more because modern technology can provide the experience of being with
the news makers where the news happens in real time and even interact with them
as on the website of Lady Gaga, where her ardent followers even have a
backstage entrance to interact with her.
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