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Last week Facebook started rolling out the much anticipated updates which were to follow their substantial revamp aimed at catching up with Google+. The timing was just right to create the necessary uproar and interest among its 800 million followers and the rest of the world and make them ready for the quantum leaps Mark Zuckerberg was about to announce during F8, the annual conference of Facebook developers.

In fact Facebook went ahead and implemented the change to its news updates a few of days back which in itself drew wild worldwide reactions. Though there seemed to be wide support (more than 2000 likes and 100 tweets as received by this innocuous comment, which raised the author to a HuffPost Influencer status) for the changes, there were also avalanches of protests from disgruntled users who objected to Face book’s arbitrary choice of what the user should see in the status update timeline. One survey showed disastrous results.

The main changes announced concerned how News Feed will act more like your own personal newspaper, and how you won't have to worry about missing important stuff. Because all your news will be in a single stream with the most interesting stories featured at the top.
The other most important feature was a new Twitter-like timeline called Ticker with real time streaming of friends' activity like “likes” of an update, comments on a post or subscribing to a page.

Though these innovations looked nice, especially visually more appealing with larger photos and suited those with a large number of friends or those who visited Facebook less often to check friend’s updates, they seem to have incurred undue wrath of loyal members, threatening to switch to Google+
 
The protests were surely following a now familiar pattern:

“In the history of Facebook changes, the pattern has typically been that users complain loudly at first and threaten to leave the site but then eventually learn to live with, if not like, the new approach.”

However, Facebook has announced seven important updates in the conference, of which the changes to the Profile page seem to be the ones which will have far reaching consequences.

In a nutshell, the Facebook Profile page is becoming your life story, your illustrated autobiography, a chronicle in which everything you chose to appear right from your birth day, everything you posted on Facebook reflecting your daily life and interaction with those around you will be available to anyone who is allowed an access. The whole information will be nicely indexed, year wise and moth wise for easy access.

The social impact of such a feature, available on the 800 million members and possibly billions who will eventually join the network is, at the minimum mind boggling! We may bid good by to “Nostalgia”, or  the simple joy of discovering a lost picture, for ever, because nothing is hidden farther from a mouse click!








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