Showing posts with label Google. Show all posts

Paybookclub, the new goldmine for content hungry SEO managers

If the SEO folk has learned any lesson from Google’s Panda and Penguin, it is that content can no more be reused or farmed. Google will only have it fresh, natural and unique.  The new valuation norms set in place by Google a couple of years ago must have driven many  SEO managers nuts and hunting for fresh content to fill their web pages.

paybookclub, the new social book app for mobiles aims to solve this problem for SEO professionals and other content consumers by providing them with genuine content as it is being generated, like hot cakes coming out of a baker’s oven.

In fact what paybookclub, a new social book on mobiles, offers to the content marketplace is a goldmine of fresh and unending content in almost all forms of media like images, video, news reports, music, telecasts and podcasts, games, reviews, blogs,.....

How is paybookclub able to be such an unending source of fresh content?

To begin with, paybookclub is an App for your mobiles. You need to download it from Google Play/ App store depending on whether your phone runs on Android or iOS operating system.  Once installed , you and your phone becomes part of a social network that runs on mobile phones and
Tablets, allowing you to enjoy doing pretty much everything you can do on Facebook (TM)and much more.

The difference is, while you lose ownership of everything you upload on Facebook (TM) or other social media platforms like Twitter (TM) without getting a penny, paybookclub will pay you in cash for your status updates, likes, shares and comments, protecting your content within the paybookclub app in encrypted formats until someone is ready to pay for it.

That means, as far as Google is concerned, the content within paybookclub is like fresh fruits and vegetables stored in the chillers of a supermarket, not visible to Google’s robots anyone prowling the web looking for content , until someone pays for them to be published on the net.

The content one uploads on paybookclub app, however will be visible and accessible to other members of the paybookclub social network, allowing a process of natural curation and value discovery, even letting it go viral  and attractive to buyers.

How can the SEO folk or anyone else get hold of the fresh content amassed by paybookclub? paybookclub actually provides several ways. For example, you can search for content based on keywords  and purchase what you like. If you have a web page, paybookclub will pipe appropriate fresh content on intervals you set or stream live content.

If you are an SEO manager or anyone else searching for fresh content, you can register at paybookclub website stating your requirement, types of content , monthly budget etc. Hopefully, paybookclub will soon be able to provide you with an unending stream of fresh content to enhance the Google ranking of your web pages.

How Blogging By Experts Can Help Comparison Web Sites Get Personal and Gain Customer's Trust and Google's Love.



With the evolution of the web, if you have a presence and a website on the internet for any reason, you are going to be compared with someone else. Even a mere search for something on Google in fact shows up a comparative statement, based on some criteria for relevance set by Google!

Even if you don't own a web site, comparison sites have become an indispensable part of 21st century life whether you are aware or not. From booking an air ticket to finding your life partner on matrimonial sites, the web just don't offer unprecedented choice for everything you need in life but leave you little option to do without some form of comparison. That is unless you live by your emotions and go after your needs for a spouse to your pet merely by your impulse.

The Secret Of Finding a Great Title for Your Blog and Getting Everyone to Read Below It.


More than a decade ago, when I wanted to register my first domain, I didn't know what to call it. But I was excited at the feeling and fun of registering and becoming the proud owner of a domain when no one had heard of Google, Yahoo or Facebook and the web was still in its infancy. Frankly driving a Ferrari on to your porch couldn't match it then!

So I couldn't wait and care then for all the search, thought and fieldwork you have to put in for choosing a name for my domain. When I started to fill in the on line form, I looked out of the window and noticed that little street name plaque around the corner, which was always there but had never caught my attention before. It read Forge Valley Way. For some reason, quite unaware of what I was in to, I typed in my first domain name, forgevalley.com.

Little did I realise then that I had inadvertently chosen a great domain name and also learned the secret of choosing great names and titles for your domains and Blogs!

What I didn't realise at the time was Valley Forge was a great name in American History, well known in the US and close to many American hearts.

How Long Will You Give GOOGLE Before Everyone Scoop.it? A Year, Two, a Decade?



This is not mere Google bashing which has become very fashionable these days. It is not about the deterioratingsearch quality of Google everyone is starting to notice or why Microsoft's Bing is any better.

It is really about how the cyber world is changing and shaping the needs and expectations which have evolved beyond mere key word search and how services likeScoop.it will meet those because Google won't. Pretty soon the question will be "have you scooped it?" rather than "Have you Googled it?"

With the exponential growth of speed and capacity of the internet and cloud computing, the cyberspace has witnessed unprecedented creation and sharing of knowledge, especially through Blogging. If we used to search for information by punching in a keyword in to Google 5 years back, now everyone is searching for actionable knowledge and trickles of wisdom they can rely up on.

Mere information or the meaning of or explanation of something one doesn't know no more satisfy human mind. Thanks to the abundance of global information instantly made available through information technology and big strides in education, we are much better tuned to analyse, compare and judge before accepting anything.

In other words, we are likely to be looking for expert advice, guidance, opinion or recommendation we can trust on what we are searching for, even if we have no intention to use it right away. And there are plenty of those in the Cyberspace. Only problem is Google's search juggernaut can't deliver such 'condensed' knowledge. You need to wade through web page after web page, Google's powerful search machine will flash in front of your eyes even before you type in exactly what you are looking for. Who needs such boring and arduous labour anymore?

When it comes to human nature the observation of Bill Gates is so canny.
I will always choose a Lazy person to do a difficult job because definitely he will find an easy way to do it.
Well, in the search for easy grabbing of curated knowledge, that is exactly what the lazy world has done. They have encouraged a host of services like Scoop.it to pop up, which are ready to cull information and dish up curated knowledge on everything you wish to know.

Services like Scoop.it depend on a community of millions of hard working experts who wonder what to do with the wealth of knowledge and wisdom they have accumulated in life and are happy to share it if there is an easy way to make any good of it for fellow humans. Thankfully there is also an army of lazy, time constrained and content hungry, bloggers too to lap up what the experts can share.

Scoop.it in fact is a lot of fun. If you have ever cherished being an editor and creating a colourful magazine like Hello everyone will go gaga about, you can do it easily with Scoop.it. If you have enjoyed cutting and collating things in to your scrap book in school, you already know how to use Scoop.it and what you can do with it.

In fact the power of Scoop.it is in its capability to pull together visually appealing web pages rather than inanimate links to the urls which hide the information behind them.

The way Scoop.it will help you build your powerful magazine is simple. Once you chose the key words you are interested in and like to curate, and you christen your magazine, Scoop.it will scourge the social web tocollate a list of web pages, tweets and comments etc and will present to you the latest of them every time you visit your dashboard. All you need to do is to literally drag what is relevant in to the column and curate by adding your bit of endorsement, comment of approval, disapproval etc.

It is a win-win situation for everyone. You give extra traction to the publisher of the web property you select to add to your little magazine, you add your stamp of little satisfaction to it and dish it out to someone who trusts your views or expertise. Everyone is happy with Scoop.it.

At the end of the day, Scoop.it, which is free, is the right answer for information seekers and providers as well as the experts who like to show off their expertise.

A happy meeting place where the cyber world is fast moving in to at the cost of Google!

Article first published as How Long Before You Will Scoop.it Instead of Google It? on Technorati.
Thursday, June 14, 2012
Posted by Sreedhar Pillai

If You Can’t Beat Them, Join Google and Facebook.


The office of the prime minister (PMO) of India,  the biggest democratic country, with a population of 1.3 billion people, has at last opened an account on Twitter and  announced its decision today to join Facebook, following the old saying if you can’t beat them join them.

Dr Man Mohan Singh, a renowned economist and India’s Prime Minister believes in relentless handwork and action aimed at India’s economic growth despite its obstructive political environment and is a man of few words. He was subjected to severe criticism for the silence he maintains on controversial issues, especially the scams which have rocked his party’s second tenure in the governance of India.

Fed up with the abusive posts, morphed pictures and all sorts of twisted and contorted facts and false accusation which appear in the social web in the name of democratic freedom and criticism, Man Mohan Singh seems to have given up and taken the bold step to take the bull by the horns and use the social web to communicate and set things straight.

The timing of the move by the PMO is interesting. A junior court in India, where petitions were filed against Google, Facebook and twenty odd social media companies for breech of infringement of a law only enacted last year, making companies responsible for user content posted on their websites, had warned of a crackdown "like China" if they did not take steps to protect religious sensibilities.

Last month, the companies said it was not possible for them to block content.
However, Google and Facebook removed content from some Indian domain websites today, following a court directive warning them severe restrictive action if not complied.

Though no one really thinks that India, with its democratic credentials will go to any extent its neighbour China has gone to restrict the functioning of the social web, it looks like the carrot and stick policy of the government is at last paying off.

By joining the networks, the Prime Minister and his government is clearly showing that the Social web in India is here to stay and will be an integral part of the democratic environment likes the developed countries.

At the same time India has also sent the right signals, through its administration and judicial system that it is in no mood to tolerate and live with excessive and irresponsible use of the social web and will look forward to exerting the same level of control over the regular media, as a country with religious sensitivities and prone to violence.

In fairness to Dr Man Mohan Singh and his office, whose priority was to fire fight various political and other crisis over the last two years, having the fun of tweeting and posting updates like many other world leaders and millions of ordinary citizens is a reward long over due. 

Article first published as If You Can’t Beat Them, Join Google and Facebook. on Technorati.
Monday, February 06, 2012
Posted by Sreedhar Pillai

Can India Really Block Google And Facebook Without Banning Candles?


The simple answer, like in the case of China is “yes”. However if the question is, can India afford to take such extreme measures, the answer is likely to be “not really” because, simply put, India is not same as China when democratic values are concerned.

Concerned with the rising and abusive character assassination of the political leaders through morphed images and the dangers of inflammatory posts in a religiously super sensitive nation, the flash points of which the government has to strive very, very hard to keep from exploding, the Indian government and now the Indian judiciary have warned the Internet giants that they need to act.

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