A new lecture on a recurring topic.
Showing posts with label Social Web. Show all posts
Is a Local Language Essential to Preserve Cultural Identity on the Social Web?
"If music be the language of
love, sing on in English" will be how Shakespeare would have framed his
famous quote if he were alive today! In the age of globalisation and social web,
English seems to have acquired the status of a global currency, in which you
can trade your emotions without losing your identity.
Jayalalitha, the chief minister
of the Indian state of Tamil Nadu, whose delirium tremens and
tantrums have become a part of the new X
factor politics destroying India, has issued in true Taliban
style, a
diktat that all children in her state must learn Tamil!
You can't blame her! The poor
soul, despite her 65 years on earth probably has never heard of
Shakespeare let alone realise how the world has changed with globalisation, and
social web, how regional language no more is an essential element of regional
culture.
For Jayalalitha, a film actress of yester years whose mother tongue
is not Tamil but Kannada of the neighbouring state of Karnataka where she was
borne and brought up, evoking chauvinistic emotions has nothing but political
expediency.
For millions of Tamil speaking people, who have wasted
hours staring at Jayalalitha on the silver screen, movie after movie,
because of a complex and weakness they have for her
fair skin, however, "Kolaveri
Di" is the new sound of Tamil music which makes them proud rather
than her sermon on the virtue of Tamil.
“Kolaveri Di” is a Tamil
song video created in English, which went viral on the social web scoring 150 million
hits and was parodied in numerous languages, all because people everywhere
could relate to its real music content and simple lyrics about the throngs
of love as they were penned in English of a sort.
In fact the song dominated the
media for better part of past three months since its release, invoking such
universal enthusiasm which provoked the youth from Tokyo The Hague
Doing the whole video in a
universal language has no way taken away anything ‘Tamil’ from the wonderful
production which is nothing but an expression of genuine creativity. If
anything, it has only helped to introduce Tamil along with its creator Dhanush and his team to the
whole world.
This is not the only example why
language shouldn’t matter for true understanding and harmony between cultures.
A similar video production created a few months earlier by the popular American
artist Akon with a team from Mumbai also bear proof that power of music as food
of love has not changed from the days when the Bard of Avon proclaimed it.
Through a song titled “Chammak
Challo” created for an Indian film of Sharukh Khan, a famous
Indian screen actor, the American singer and rapper Akon has proved the point.
Akon, with very little effort and time,
managed to muster the few Hindi words in the lyrics written in English and
managed to sing the song to music composed of elements from the middle east,
all to enchant and capture the hearts of an Indian audience.
As it turned out, the song and
its video recording turned a viral hit on the internet proving yet again that,
when it comes to music as food for love, cultural assimilation happen pretty
fast and the social web is the modern platform where it happens.
It is really amazing that two
productions which as music or artistic expressions of young artists have
nothing much to write about, have become phenomenal success with an
international audience in such a short time. Then isn't that the case with most
of the hits with pop music?
One can hope that this is a trend which will catch up and
bring more of such unifying efforts from all languages and culture on to the
social web.
It looks like at least on the
social web no one really cares what language people communicate with as long as
it is English. As in the real world, real talent not ethnicity or cultural
background which matters. As far as the language of love is concerned, it looks
like the easiest way to some one’s
heart is just saying ‘I
love you’ rather than ‘Je t'aime’
or ‘Ya tebya lyublyu’
If You Can’t Beat Them, Join Google and Facebook.
The office of the prime minister
(PMO) of India, the biggest democratic
country, with a population of 1.3 billion people, has at last opened
an account on Twitter and announced its
decision today to join Facebook, following the old saying if
you can’t beat them join them.
Dr Man Mohan Singh, a renowned
economist and India India India
Fed up with the abusive posts,
morphed pictures and all sorts of twisted and contorted facts and false
accusation which appear in the social web in the name of democratic freedom and
criticism, Man Mohan Singh seems to have given up and taken the bold step to
take the bull by the horns and use the social web to communicate and set things
straight.
The timing of the move by the PMO
is interesting. A junior court in India, where petitions were filed against
Google, Facebook and twenty odd social media companies for breech of infringement
of a law only enacted last year, making companies responsible for user content
posted on their websites, had warned of a crackdown "like
China" if they did not take steps to protect religious sensibilities.
Last month, the companies said it was
not possible for them to block content.
However, Google and Facebook removed
content from some Indian domain websites today, following a court directive
warning them severe restrictive action if not complied.
Though no one really thinks that India China
By joining the networks, the
Prime Minister and his government is clearly showing that the Social web in India
At the same time India has also
sent the right signals, through its administration and judicial system that it
is in no mood to tolerate and live with excessive and irresponsible use of the
social web and will look forward to exerting the same level of control over the
regular media, as a country with religious sensitivities and prone to violence.
In fairness to Dr Man Mohan Singh
and his office, whose priority was to fire fight various political and other
crisis over the last two years, having the fun of tweeting and posting updates
like many other world leaders and millions of ordinary citizens is a reward long
over due.
Article first published as If
You Can’t Beat Them, Join Google and Facebook. on Technorati.
Guess Who Lady Gaga Is Eavesdropping On?
While the world waits with ears
preened and eyes glued to social media sites to lap up juicy snippets of
celebrity life, it’s the celebrities like Lady Gaga who are
having the last laugh!
Before you get carried away, this
has nothing to do with the phone hacking scandal that has rocked the British
and world media. Lady Gaga is only resorting to the latest technology to
realise her ambition to make her music truly global and yet satisfy her desire
to connect and interact with her fans around the world.
The problem of Interscope, who manages her website, was
that while Lady Gaga’s site could hold all her own content, the posts,
comments, and blogs of millions of her fans were all spread across different
social media and a large number of fan sites, making it almost impossible to pursue
her dream.
Interscope
and Lady Gaga needed a way to centralize the promotion of Lady Gaga’s content,
music and merchandise on a single platform, and still allow her to remain close
to her fans, which had been a big part of her success, in spite of the enormous
size her fan base has grown in to.
What Arktan, a U.S. based start up, has managed to do
is to enable Interscope to search across a huge array of sites like Twitter,
Youtube, Facebook, blogs and fan websites to find everything being said by
people and then pull out that is important right onto Lady Gaga’s website in
real-time, allowing her fans to interact with her and feel close to her.
The addition
of social streams and the ability to add comments and reply to posts enhance the
social influence of the site dramatically. The site’s usability and attraction
is further enhanced with rich inline media, comprising of photos and videos
from social media sites, which is integrated into each post in real-time and
with social interaction around each product in the online store.
If her desire is to get and keep
her fans closest to her, Lady Gaga is amazingly succeeding in her efforts with
the technology from Arktan, which has enriched her brilliant website with
real-time feeds of what her worldwide fans are talking about her and by providing
them something like a “back stage” access to directly interact with her, all in
real time!
The Technology
Recognising the leveraging they
benefit from, social media sites like Facebook and Twitter already provide dynamic
and real time comment and activity streams which websites can include in
their content with very little or no programming knowledge. Such streams help
to engage the visitors who are members of the media to interact with the
websites as well as others and also attract new members. However these widgets
are limited to single membership and cannot engage multitude of fans or friends
simultaneously.
‘Turn your website into a highly
engaging real-time social site’ is the motto of companies like Arktan who provides
an Enterprise class solution to capture data from any source on the Web
including sites like Facebook, Twitter, Youtube, Tumblr, etc. and stream to
your existing Content Management System in real-time, enriching the data in
multiple ways by including photos, videos, maps and visually engaging snippets.
Arktan technology is built on a real-time Social Operating System, developed in-house. In addition to in-house technology that does a great amount of real-time and social web curation heavy lifting, Arktan SocialOS uses Amazon EC2 for a scalable server infrastructure and Echo stream server for a scalable cloud database. This enables Arktan to build products like the life stream product focussing on the real-time end-user experience and innovation leaving the server and database infrastructure to proven cloud building blocks.
The technology package is also
based on their Social TV and Live Blogging application in which posts by
journalists to different social media sites are aggregated into a real-time
embedded stream on their site encouraging conversation letting users to like,
reply or share and driving engagement and increasing time spent.
Leading brands who are using life stream providers like Arktan
to bring real-time conversation and content from the social web back to their
websites feel that the technology offers “a sweet spot between just enough
technology to make it easy and t a finished product that can’t be improved up
on.”
Social web is exploding and
blowing away advertising!
Lady Gaga is not alone to
recognise that the social web is exploding and the rules of engagement with
potential customers are being rewritten with breath taking speed.
The role of social media in
changing the way human beings behave socially and react to advertisement and
its all engulfing grip is evident from several reports which estimates the
membership of Facebook has reached above 800 million and is fast approaching
the billion mark, with Google+ and Twitter giving a tight chase.
This explosion has seen a host of
social
media monitoring tools sprouting up faster than mushrooms on a damp corner.
Some like Klout specialise in calibrating and measuring people’s influence
across the social media, which appear to replace the advertising sponsorship
clout of stars and celebrities.
That is why a direct engagement
and interaction with your fans is vital for artists like Lady Gaga.
King Khan Dances To The Beats Of Akon To Seduce Dubai!
It was an unusually chilly
evening in Dubai
Not only did Khan manage to
enthral the huge crowd but also get the shy and untrusting damsel heroines of
Kerala to warm up to his steps and gestures and forget themselves in his
charming and infectious dance movements. Sharukh Khan proved himself to be a
great maestro
of inspiration if not the art of dance itself.
Is There An X Factor Investors In Incredible India Should Worry About?
India
has ushered in the New Year with a desperate invitation to all foreigners to
invest in its stock markets! Is there an X
Factor, a real show stopper, for the Incredible India show you need to
worry about?
Beset with high fiscal deficit,
withdrawal of funds by foreign Institutional Investors who lost confidence in
the India
Tag :
#lrose,
India,
Investment,
Jayalalitha,
Mamatha Banerjee,
Mayavathi,
Social Web,
Stock Market,
x factor
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