I was asked this question at a panel of the recent Israeli American Council
national conference, and here is how… The post Do Professors Have a Right
to Bo...
Written by Edmund Pelgen
Edmund is the Head of SEO and Content for Traffika. Follow Ed on Google+ and Twitter.
SEO Book’s awesome infographic highlights how some people have and will always say that SEO is dead.
People have been saying this for years with huge spikes after each major algo update. Despite the devastation of Google Florida in 2003, Google Panda in 2011, and Google Penguin in 2012, SEO is still walking like a Friday the 13th zombie you can’t put down with a double tap.
Crappy SEO will die. SEO where the practitioners don’t evolve with the algo updates will die. SEO from the Warrior Forum will die. Real SEO will never die.
As Google becomes more complex and capable of filtering out manipulative signals, understanding the historical context of the changes and the complexity of the way Google works will only increase the value of people who can see the big picture and advise, guide, educate and implement in this space.
Enjoy.
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