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No, they don't teach you this at Harvard or Ahamadabad!

All that you need, to be a good sales person, is a good measure of knowledge of the product you are selling! The more you have it the better you will be as a sales guy. The deeper the Guru delves in to the matter, the bigger is the following. Whether it is the woman who sells fish in the market or the suave connoisseur you deal with in the diamonds section of a big name jewellery, it is the same knowledge of the product that will impress you.

I had no time though to  remind me of  fundamentals of marketing and sales and brush up on my product knowledge.  I had to say something to the devotee who had stopped in front of me before  he lost his patience and moved on. I had to somehow grab his attention before he lost his curiosity.

If I simply said  Here is a leaflet which tells you everything, that would have suited us both. I can have the satisfaction of having achieved something great and the stranger in front of me a feeling of having escaped a Spanish inquisition! But that is not service to God!

I had to ask a question! My customer has to come out of the shock of being way laid and start using his brain. start thinking, start pondering for an answer.  So I started asking something, in fact anything to get him to talk. Like where he is coming from, is it the first time he is visiting the temple. how log before  did he arrive from India, is he married yet, any thing to strike a conversation.

I hate intruding in people's privacy but I had to get them to open their ears and eyes before they opened their hearts a bit.

Surprisingly it all seems to be working like in a trance! Suddenly everone seemed interested in what I had to say, except of course some hard core visitors who had gone through it all before with someone else!

(continued on next post.....)                                    
(Curious what this is about ? See previous post)









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