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How Blogging By Experts Can Help Comparison Web Sites Get Personal and Gain Customer's Trust and Google's Love.
With the evolution of the web, if you have a presence and a website on the internet for any reason, you are going to be compared with someone else. Even a mere search for something on Google in fact shows up a comparative statement, based on some criteria for relevance set by Google!
Even if you don't own a web site, comparison sites have become an indispensable part of 21st century life whether you are aware or not. From booking an air ticket to finding your life partner on matrimonial sites, the web just don't offer unprecedented choice for everything you need in life but leave you little option to do without some form of comparison. That is unless you live by your emotions and go after your needs for a spouse to your pet merely by your impulse.
However all comparison sites are not equal on the web. While many are free and unregulated in what they offer as comparison, of products or services, often from different countries, sites offering comparison of financial products like loans and credit cards strictly regulated by local governing authorities.
They are also limited by the size of the country or population covered by the service providers under comparison and can't resort to high technology like monitoring internet chatter. They are indeed limited in using innovative technologies, with data collection, filtering, analysis, curation and interaction capabilities, to learn what people are thinking right now about a product to refine the comparison process.
In fact, remaining under the regulatory scrutiny they are subjected to, there is very little a price comparison site can do to differentiate itself and increase its presence and popularity except one thing, increasing customer trust. There are many savy sites which are effectively using simplest of technologies, blogging, to achieve this.
" Trust is becoming a more important issue than in the past and price comparison sites as a group must work on building greater trust from users through transparent practices and support once users go off-site"
A study released in 2009, way back when price comparison sites were just catching up as a palpable benefit of the internet, had already concluded that:
ratesupermarket.ca is one such site which is effectively using everything in the rule book to achieve this. In fact the site is a good example of implementing everything the experts recommend to increase trust of a website.
The site has great usability with recommended features like Showcase your team, showcase your community, great site design, media coverage, client logos, customer engaging offers, social media endorsement counters, testimonials, customer reviews, influencers et al.
However the one predominant and the most trustworthy feature of ratesupermarket.ca is its blog, which may not be unique but certainly account for building the trust in a great way due to the fact that its bloggers are all industry experts and their posts amount to free professional advice most useful to the visitors and clients.
For example their blog Money Wise contain posts on " What Share Buy Back Mean For Investors" and " Bank Of Canada Removes Future Rate Forecast From Announcement", really esoteric topics useful for anyone dealing with real money like the visitors and customers.
The authenticity of the blog is further fortified by a who is who list of the expert bloggers with their pictures so you know they are real and a category list of posts so you can search for something you want to know about.
Of all the features of this price comparison website, this blog which dishes out valuable and helpful financial information to those who really need it free of cost is certainly the one to gain the trust of its visitors and make them loyal.
However, the best benefit of all comes from the recent changes in Google's algorithms and policies promoting websites with unique content really useful and relevant for its visitors. The blog feature of rastesupermarket.ca definitely goes a long way in attracting the favourable attention of Google's Penguin and Panda crawling the web for relevancy of content to be ranked higher and higher.
It is believed that the original purpose of the story was to show the identity of David, the champion of the God of Israel, as the true king of Israel, who could kill Goliath, the representative of paganism with the help of God.
Rahul Gandhi, often ridiculed by his political opposition and the Indian press as "Amul (a brand of milk in India) Baby" for his un assuming and low key leadership, seems to have done nothing less by his openness and courageous stand against a piece of legislation which would have continued to protect criminals who get elected as representatives.
Rahul Gandhi has surprised India and the world with a few spontaneous but thunderous words dispelling all notions of lack of leadership and trouncing a the painstakingly created image of Narendra Modi of the BJP as a political Goliath and the only person worthy to be the prime minister of India.
"This day Jehovah will deliver you into my hand, and I will strike you down; and I will give the dead bodies of the host of the Philistines this day to the birds of the air and to the wild beasts of the earth; that all the earth may know that there is a God in Israel, and that all this assembly may know that God saves not with sword and spear; for the battle is God's, and he will give you into our hand."
Though David had to remind his opponent Goliath of the importance of being on the right side of goodness and justice, Rahul Gandhi didn't have to address his opponent to radically change the Indian political equation and trounce his Goliath in the bargain.
All Rahul impatiently blurted out in a sudden and unplanned appearance in a press conference were a few ordinary words of a young Indian, which will surely go down in the history of democracy, for the profound changes they are bound to make in the politics of the future In India and countries looking up to it.
"My opinion of the ordinance is that it is complete nonsense and should be torn up and thrown away."
However, for political observers and millions of Indians who were eagerly looking up to Rahul to somehow get in to the perceived leadership vacuum despite his assuming the role of the vice president of the congress party months before, those few words a stamp of authority and real power he has wielded for some time.
The reason is, no one would have dared to pronounce such a blatant disapproval of what his party's own government, headed by Dr Man Mohan Singh tried to do which was widely thought to have the backing of top Congress leaders and his own mother Sonia, the President of the congress party.
The legislation, in the form of an ordinance issued in a hurry would have saved a key political ally from prison and a number of legislatures of all parties facing similar predicament, ensuring wide support for the ruling alliance to win the next round of elections.
Besides, the ordinance also symbolised the supremacy of the elected body over the branch of justice by overthrowing an order of the supreme court, which politicians across the board would have enjoyed doing.
However , unknown to the leadership, a real swell of public resentment, magnified in the backdrop of allegations of various scams and opportunistic clamour by the opposition had built up which would seriously dented the credibility and electability of the UPA.
The real political genius and un ambiguous proof of leadership of Rahul Gandhi has blossomed in his ability to correctly judge the mood of the nation and act in time with enough force, which was always at his disposal, to remedy the situation.
In many ways Rahul Gandhi's instinct to judge the public mood and boldness to act are reminiscent of another great leader, his grant mother and past Prime Minister of India, Indira Gandhi.
What Rahul has done and achieved is no less than the legendary act of Nationalisation of the banks declared by a young Madam Gandhi braving the establishment and Congress leadership of the time. The courage Rahul has shown in denouncing the ordinance despite the ire and apparent damage it could cause to his own party and government is akin to what Indira Gandhi showed in repealing the emergency, which she recognised as a huge mistake.
Some are born great, some attain greatness by their own merit, but it is doubtful if greatness can be imposed on anyone one merely by lobbying and political propaganda.
It is also doubtful if anyone can call Rahul Gandhi an Amul Baby anymore.
Can't blame Raghuram Rajan, the new Governor of the Reserve Bank Of India, for springing a surprise on everyone concerned with the Indian stock markets and the growth of Indian economy by hiking the interest rate instead of lowering it.
Every sensible Indian who is able to think for himself and even a little for his country would do the same if he or she were in the RBI Governor's shoes.
It may not be rocket science the Indian Media and financial market has started to expect from a financial whiz who is famously credited with correctly predicting the last world financial crisis, but it certainly smacks of a well thought out political strategy, in resonance with the need of the hour and the ruling government.
If the media, especially the Indian set up which struggle to prove to be a biting one has failed to see the truth, it is because their myriads of persons touting a mike with a satellite dish at the other end, somehow forget to ask the right questions at the right time.
It may be an understandable lapse, especially when the celebrity they are facing is someone as charismatic and charming as the young RBI governor who seems to have turned the press meet to be an occasion more glamorous than the latest Bollywood release of a super star.
How else can you explain why none of the media persons and expert reporters at the Governor's press meet raised the question with Rajan if his measure had anything to do with the impending state elections?
Reuters have sited analysts explaining out the governor's action as "interesting experiment".
However, the Governor's actions seem to be only the beginning of a well thought out strategy which goes beyond economic policy."I am not saying whether I know it will work or not, but I think it sort of shows the RBI's hand in the sense that they really want to focus more on the inflation side of things than on growth at this point."
At his first-day press conference on assuming charge of the RBI Rajan had hinted at a comprehensive action plan to bolster the rupee and strengthen financial markets but also joked his job was not to accumulate "likes" on Facebook.
Somerset Maugham once said If a nation values anything more than freedom, it will lose its freedom, and the irony of it is that if it is comfort or money that it values more, it will lose that too.
Whether Raghuram Rajan ever read any of Maugham, he seems to have had some similar insight guiding his actions when he accepted his new post as the Governor of the RBI. Why else should he take some steps which has wiped out a large chunk of capital off the market in a few minutes, when country's Industrial lobby had been hankering for concession in the name of growth.
Rajan seems to believe that by harnessing and clamping inflation for once, he can bring the much needed stability to the economy, which as an ex IMF economist he knows is what the foreign investors love. But doing that now has also advantages which are not strictly financial, at the least.
For one thing, a lower steady inflation over a few months leading up to any election is what the voters like. On the other, there is no big merit in fattening up a lobby working against the government just before the elections, giving it additional clout, especially when things can wait until after the general elections.
The proof of the pudding in this occasion is the lack of visible whining from the North Block about the Governor's action. It was only a short while ago statements like "if we have to, we will walk alone" emanated from the Finance Minister when RBI actions did not meet its expectations.
One thing was clear from his "tounge in cheek" responses punctuated by disabling smiles and jokes at the press meet. Rajan was seriously wondering why no one was raising the obvious question he would have found so difficult to answer. Has it got anything with the coming elections ?