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This is not mere Google bashing which has become very fashionable these days. It is not about the deterioratingsearch quality of Google everyone is starting to notice or why Microsoft's Bing is any better.

It is really about how the cyber world is changing and shaping the needs and expectations which have evolved beyond mere key word search and how services likeScoop.it will meet those because Google won't. Pretty soon the question will be "have you scooped it?" rather than "Have you Googled it?"

With the exponential growth of speed and capacity of the internet and cloud computing, the cyberspace has witnessed unprecedented creation and sharing of knowledge, especially through Blogging. If we used to search for information by punching in a keyword in to Google 5 years back, now everyone is searching for actionable knowledge and trickles of wisdom they can rely up on.

Mere information or the meaning of or explanation of something one doesn't know no more satisfy human mind. Thanks to the abundance of global information instantly made available through information technology and big strides in education, we are much better tuned to analyse, compare and judge before accepting anything.

In other words, we are likely to be looking for expert advice, guidance, opinion or recommendation we can trust on what we are searching for, even if we have no intention to use it right away. And there are plenty of those in the Cyberspace. Only problem is Google's search juggernaut can't deliver such 'condensed' knowledge. You need to wade through web page after web page, Google's powerful search machine will flash in front of your eyes even before you type in exactly what you are looking for. Who needs such boring and arduous labour anymore?

When it comes to human nature the observation of Bill Gates is so canny.
Well, in the search for easy grabbing of curated knowledge, that is exactly what the lazy world has done. They have encouraged a host of services like Scoop.it to pop up, which are ready to cull information and dish up curated knowledge on everything you wish to know.

Services like Scoop.it depend on a community of millions of hard working experts who wonder what to do with the wealth of knowledge and wisdom they have accumulated in life and are happy to share it if there is an easy way to make any good of it for fellow humans. Thankfully there is also an army of lazy, time constrained and content hungry, bloggers too to lap up what the experts can share.

Scoop.it in fact is a lot of fun. If you have ever cherished being an editor and creating a colourful magazine like Hello everyone will go gaga about, you can do it easily with Scoop.it. If you have enjoyed cutting and collating things in to your scrap book in school, you already know how to use Scoop.it and what you can do with it.

In fact the power of Scoop.it is in its capability to pull together visually appealing web pages rather than inanimate links to the urls which hide the information behind them.

The way Scoop.it will help you build your powerful magazine is simple. Once you chose the key words you are interested in and like to curate, and you christen your magazine, Scoop.it will scourge the social web tocollate a list of web pages, tweets and comments etc and will present to you the latest of them every time you visit your dashboard. All you need to do is to literally drag what is relevant in to the column and curate by adding your bit of endorsement, comment of approval, disapproval etc.

It is a win-win situation for everyone. You give extra traction to the publisher of the web property you select to add to your little magazine, you add your stamp of little satisfaction to it and dish it out to someone who trusts your views or expertise. Everyone is happy with Scoop.it.

At the end of the day, Scoop.it, which is free, is the right answer for information seekers and providers as well as the experts who like to show off their expertise.

A happy meeting place where the cyber world is fast moving in to at the cost of Google!

Article first published as How Long Before You Will Scoop.it Instead of Google It? on Technorati.