Lasting Rose

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Valentine's Day is the ultimate celebration of love, the most precious of human feelings, personified by Elvis as no one else has. This is borne out by the titles he chose for his songs and their lyric, almost all of which had nothing but love to sing about. Why are we then waiting for the Kind Bishop St Valentine to abdicate to place the King himself on the throne of love?
What makes Elvis uniquely deserving is the emotional avalanche of each of his songs, delivered with powerful voice, intonation, timbre and mountains of emotion to someone in front of him, making you feel that someone was no one but you. Arguably even Luciano Pavarotti's superb delivery of the original "O Sole Mio" has never achieved the emotional turmoil of "Now or Never by Elvis" in listener's minds.
If 35 years after his death, in the age of social media, we still haven't done it, only the commercialism and short sightedness for immediate profits must be blamed.
As some one said "You can bet that Col Parker, Elvis' manager, would have been all over social media: for a price. It would cost money to click onto the official Elvis page, or even his website. If not that, you'd have to pay to use it, with a teaser front page leading to a pay for Elvis main section. Nobody got to see Elvis for free, the Colonel saw to that."
In reality, even without the Colonel around, the situation is exactly the same. Despite the social web being a free for all world on its own, nothing about Elvis is really free, which virtually destroy any chance of the legacy of Elvis being passed on to the future generations.
In today's competitive world of modern electronic media and entertainment, with different values and buckets of emotions of anger, hatred, lust, fame and glitterati, dominated by Lady Gaga and Justin Bieber, the softer qualities of love, romance and angst of separation and loss, which endeared Elvis and his music to a generation, do not find much of chance to survive.
In the broken down social fabric of today, which is being dominated and reshaped by social media, where the Pope can tweet to his sheep and you can even find friends you can bang with just by a click, there is less and less people to listen to and experience the inexplicable emotional trips to fantasy worlds of joy and sorrow only Elvis songs can take you.
It is sad that whole new generations are really missing out on something which generations of parents and grant parents were granted to experience but have no real means of passing on, like lessons in text books or in curriculum. It is indeed a shame that future generations might not even know Elvis ever lived and graced the earth.
Numbers like "Can't Help Falling in Love", "Always on my mind", "Love me tender", "Are you lonesome tonight", "I will hold you in my heart" or "You don't have to say you love me" which are indeed immortal will be most probably forgotten.
When everyone is concerned about preserving and protecting our environment and a clean world for future generations and billions of dollars spent on efforts, there must be a ways to stop this being happening.
Releasing a royalty free album of memorable, evergreen Elvis songs as an ELVIS DAY album, free for all and downloadable on the net will be a good start.
Renaming Valentine's Day as Elvis day must certainly make awareness of his music and legacy for years to come.
With platforms like Facebook reaching over a billion memberships, with 6 billions more to join, the enormous power of the social web can definitely help to rekindle the dying memory of this great singer and human being among the younger generation.
For business minds in the know of the enormous power of the social web, that in itself must be ample reason for releasing at least part of the treasure on the web.
Sadly, the onus is on the baby boomers, who lived to experience the miracle in the voice and life of one of the sweetest of human beings, who gave us some of the greatest of music which could really touch heart and soul of humans, to make it immortal for the sake of future generations.
Let us show our love of Elvis, for a start, let us call this Valentine's Day as ElVIS day!