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Showing posts with label Lady Gaga. Show all posts
When Bulls, Hawks, Cubs and Bears Start Playing Hail Mary Like Lady Gaga, It Is a Different Ball Game!
CSN Chicago, a part of NBC Sports Regional Networks, is changing the meaning of sports forever!
Sports used to be something a few celebrities engaged in for the rest of us to watch and the press used to have a field day about.
The nature of sports and its explosive emotional upheaval has changed a long time ago by the infusion of music which has immense mass appeal. The emotional swaying power of music and its celebrity creators have blended well with the turmoil of sports, taking it to exhilarating heights in the past.
The Three Tenors Concert of Los angel Super bowl remains a musical moment etched in the history of sports. Numbers like We will Rock you by Queen still reverberate in stadiums around the world. The bears have even turned music celebrities in the past by performing Super bowl Shuffle for charity.
It is the genius of music celebrities like Lady Gaga in turning technology and the immense influential power of the ever expanding social web, to pamper and keep hold on their fan base, which the giants of sports have borrowed this time.
#Kobe Bryant: Heart of a lion.Derrick Rose: Heart of a shivering chihuahua.notsportscenter.com/koberosefacebo…
— Haceb Ehcen (@Possessed_OG) April 14, 2013
The interactive social experiences technology CSN Chicago sought out for their new social engaging feature Team Pulse is the same as the one which Lady Gaga employed with great success to engage with her fans in real time through her website, provided by ARKTAN, specialised in creating engaging user experiences on the social web and TV.
However, unlike the massive benefits such interactive features bring to celebrities like Lady Gaga in the entertainment field, the Team plus feature of CSN has far deeper and wide reaching power to convert all sports to mass sports.
For example, real time interactive facilities provided for the 'Bulls Pulse', the official site of BULLS, include real time curated time lines of Bulls Talk for fans, Press Box, Player Tweets, Official Bulls & NBA and Instagram photos. The feature also includes a Trending list of players with mentions each get during the event.
What this means is that everyone involved and watching a game live and all those away from the venue but engaged through TV or other media can express their views, opinions and criticisms, which everyone else can see and react to, anywhere around the world.
The revolution in smart phones and tablets, which has rendered such interaction easy and enjoyable and platforms on the social web like Twitter, Facebook, Youtube, Instagram and numerous Blogs and forums take the game to the level of a global event.
What does this mean in reality? Spectators can now influence players during the game. Someone can pass a valuable tip or advice the coach is missing. The commentator can see the trend and focus on a player if he is doing well or making mistakes because the tweets are benign or nasty. Everyone can see how much attention the game is catching so everything including the live ads can be changed. See where this is going ?
In fact the Instagram stream brings much fun to the experience by letting everyone express their feelings of the 'moment' before, during and after the event in an unprecedented and unique way, giving a sense of one to one community participation in the event.
Adding short video streams like 'vine' can add depth to this experience if added to the page, leveraging on the immense addictive power of this new social media platform, something CSN and the technology provider need to consider.
Further making the streams scrollable can enhance participants experience by being able to revisit and 'miss' nothing, especially if they want to share at a later time.
It is only just the beginning of a trend how the sporting world is going to change. Pretty soon, such features can become standard for several other games like football and cricket, basket ball and hockey popular in other parts of the world.
The impact of interactive features like Team pulse can be much far reaching changing the laws of the games, their engagement, betting industry, entertainment and TV and even the popularity.
Pretty soon, like Psy of South Korea who has taken the world by storm with his 'Gagnam Style' and now his follow on 'Gentleman' which had over 10 million Youtube hits under 24 Hrs, locales and national boundaries will disappear for sporting events.
One thing is sure. The way people will live and relax during weekends will certainly change. There may be nothing of interest about a game you watched over the weekend to talk about aound the Monday morning coffee in the office!
Could Romantic Elvis Presley Have Shaped the Social Web Differently from Daring Lady Gaga?
However, the role in the growth and evolution of social web, of pop stars and celebrities like Lady Gaga andJustin Bieber who have enhanced their fan base and interact with their fans through social web, is also undisputable.
But what about Elvis Presley, who sent millions around the world in a frenzy hardly ever stepping out of the US soil and just by singing I can't help falling in love with you, when no one had even heard of the social web? Could he have shaped the social web to be a totally different place from as we know it today?
There is no denying that without the Television neither Elvis Presley nor Lady Gaga would have reached the level of popularity they attained. So the integration of the social web with television by most recent technological advances like social streaming and social DVR, which allows for real time interaction over social media with time shift would have evolved naturally.
However, the popularity of Lady Lady Gaga, who is a singer, songwriter, record producer, dancer, and activist on the social web is largely based on her daring stage appearances and the issues like bullying and causes like lgbt which the artist actively support.
Her achievement like being invited to speak at Harvard is more of a reflection of her belief and support of the issues she has chosen to champion for. As a result, the technology she sought was some means to interact with her fans on the web on those issues, enhancing her presence among her fans, which created her famous back room chats with her fans and which rendered her role of counselling her fans possible.
But in the case of Elvis Presley it was his talent, good looks, sensuality, charisma, and good humour which endeared him to millions, as did the humility and human kindness he demonstrated throughout his life. Known the world over by his first name, he is regarded as one of the most important figures of twentieth century popular culture. He has been described as the sexiest man of his generation, so manly yet beautiful!
In the words of music historian John Robertson, Elvis was a flirtatious teenage idol with a heart of gold, a tempestuous, dangerous lover, a gutbucket blues singer, a sophisticated nightclub entertainer and raucous rocker.
Years after his death, fans continue to yearn for him with comments like "We will never have someone like him again... Elvis, unique, wonderful, our king forever!!!!"
Obviously, the persona of Elvis Presley, which had no need of a social web for the entire world to swoon for him, might have attracted the entire world to Facebook, if he were to have a fan page!
Given the wild passion and infatuation his fans felt for him as was evident from his concerts, It is conceivable that tactile technologies like the remote kissing devices would have found their place in Facebook much head of simple chat.
May be you could have enjoyed an on demand virtual concert by Elvis Presley singing I can't help falling in love with you, just for you.
Perhaps a new version of the Aloha from Hawaii music concert that was headlined by Elvis Presley, and broadcast live via satellite around the world on January 14, 1973, in which fans could rejoice by touching Elvis, using this invention, wherever they happened to be could have been broadcast through Facebook or whatever name the media would have been called.
There is of course many things one can imagine as was possible. The predominant factors would be the key elements which made Elvis irresistibly humane and accessible to millions. One thing is sure, whatever shape the social web would have assumed, it would have done more to bind people of the world in romance, love, passion and compassion, qualities which Elvis was graced with in abundance.
Do You Think Lady Gaga is Changing the Face of Celebrity Culture?
Can Lady Gaga make a difference and change the world for a better place when celebrities of our times from Lady Diana to Whitney Houston have been down the road, without much success? Perhaps, with the power of the social web behind them, Lady Gaga and other young celebrities can make a difference.
First sign that they may be able to make any positive change, is in this recognition by the establishment that it is time the enormous clout of social web, supported by modern technology, is reckoned with.
There is no other plausible reason to explain the acceptance of the top most educational institution of the world to act as the spring board for the Born This Way Foundation of Lady Gaga, named after her 2011 album and hit song, which promotes self-empowerment and has become an anthem for gay pride.
With 20 million followers on Twitter and sophisticated web technology enabling her to feel the pulse of her followers, Lady Gaga who had her own bitter experience and the support of other celebrities like Oprah Winery, could persuade Harvard to lent its name and backing to her cause and thereby gaining strong conviction among her millions of followers
Lady Gaga's new foundation is aimed at empowering young people to fight bullying
by promoting tolerance and acceptance and will be working with a new media agency to create a social media environment that fosters the foundation's goals.
Gaga spoke to more than 1,100 students from several states, faculty and invited guests at Harvard, urging the young audience to "challenge meanness and cruelty."
"I believe that if you have revolutionary potential, you must make the world a better place and use it," she said.
She reminded them that there is no law to make people be kind to one another and added: "I wish there was because, you know, I'd be chained naked to a fence somewhere trying to pass it."
Not surprisingly, the ideas of Lady Gaga resonate with more mature thinking and trends elsewhere like the acceptance of vulnerability in addressing the social issues, giving much hope that they are likely to strike a chord with the youth of the world.
For instance, Brené Brown, a research professor at the University Of Houston Graduate College Of Social Work, who spent years studies vulnerability, courage, authenticity, and shame addresses empowerment by posing the questions:
How do we learn to embrace our vulnerabilities and imperfections so that we can engage in our lives from a place of authenticity and worthiness? How do we cultivate the courage, compassion, and connection that we need to recognize that we are enough - that we are worthy of love, belonging, and joy?
For the Harvard University, the ultimate custodian of propriety, the enormous popularity alone is no reason to recognise and welcome a pop singer like Lady Gaga; the event has attracted criticism as a marriage of strangest of bed fellows.
But the willingness of the prestigious university to get involved with Lady Gaga has to with being in line with a new trend of including the phenomenon of the social web in to the knowledge base and accepting its social engineering clout, more than the brownie points it can add to its collection by associating with a very noble cause.
The invitation of another young artist to share his viral marketing success on the web with its faculty and students of another top notch business school, the IIM of Ahmedabad, where leading corporations of the world queue up to recruit the best business brains, is indicative of the trend and an example of the new found clout celebrities are acquiring from the social web.
With such active interest being taken by such leading institutions on the social engineering potentials of the social web and the support they are willing to lent to a new generation of coconscious achievers in the arts and sports, who are willing to extend a helping hand, there is hope that the celebrity culture, which revels in narcissistic and destructive escapades, will have a newer and kinder face.
There is evidence that as the notion and adulation of celebrities and the celebrity culture spread beyond the Oscars, Grammys and Hollywood in to the world outside, so do the new trends and values.
This has been demonstrated by Vidya Balan, a film actor from Bollywood who won the National award for the best actress of the year but chose to celebrate her success by visiting and addressing an unfortunate group of women who are victims of human trafficking.
Lady Gaga deserves to be applauded to be the one to show the way by putting her clout on the social web to promote her profession and a good cause.
Follow Sreedhar Pillai on Twitter: www.twitter.com/lastingrose
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