What On Web Will President Obama Need To Win The Next Election?


Move over Google, Twitter and Facebook. EnterWiseWindow, Arktan, Percolate and Klout. Search, tweet and like are out. Sentiment analysis, taxonomy, social stream, passive curation, second screen conversation, are a few of the new buzzwords President Obama and anyone else aspiring to win the US election needs to master in a hurry.

Whoever wins the election, one thing the 45th US president can be sure about is the unprecedented power the country has gained to shape the future of the world, thanks to the internet giants and new technologies of upstarts like WiseWindow and Arktan.

These innovative technologies, with amazing data collection, filtering, analysis, curation and interaction capabilities, can tell you what people are thinking right now and their intentions before they become action, enabling you to curate and chose what you tell them and how you interact with them so that you can shape the world and the market place the way you need, all in real time. That is also why who wins the next US election is also crucial to the world than ever!

"You can think of social media as a hole that has opened into the collective consciousness and we're tapping into it." Sid Mohasseb, CEO WiseWindow

Apart from President Obama and artists like Lady Gaga who has a fan base of about 20 million, who will need these new, mind boggling technology products of branding and influencing human race? Well, in the words of WiseWindow, anyone with management responsibility that belongs to the C-suite:

• CEO - Chief, Chief
• COO - Go-to-Guy
• CIO - No.1 Nerd
• CMO - Brand Boss
• CFO - Money Mogul
• Consumer Researchers
• Customer Support Personnel
• Common people, that's you and everyone else!

In reality you, the consumer, are most benefited by the new collective power derived from the application of these technologies, to influence like never before in the history, what the media, politicians, entertainers and the Industry at large will deliver. Any organization aiming to stay ahead of the market and fickle consumers, whose tastes change seemingly overnight, will need to heed to this collective power, which is already flexing its muscle in the media and entertainment industry.

Reuters recently launched 'Social Pulse', a new social media hub designed to show you the most talked-about news, companies and influencers across the Web, which features,with technology and service provided by WiseWindow, a revolutionary stock sentiment module, based on opinions from hundreds of thousands of sources captured and curated, clearly demonstrating the predictive abilities offered by the technology.

Is a Local Language Essential to Preserve Cultural Identity on the Social Web?



"If music be the language of love, sing on in English" will be how Shakespeare would have framed his famous quote if he were alive today! In the age of globalisation and social web, English seems to have acquired the status of a global currency, in which you can trade your emotions without losing your identity.

Jayalalitha, the chief minister of the Indian state of Tamil Nadu, whose delirium tremens and tantrums have become a part of the new X factor politics destroying India, has issued in true Taliban style, a diktat that all children in her state must learn Tamil!

You can't blame her! The poor soul, despite her 65 years on earth probably has never heard of Shakespeare let alone realise how the world has changed with globalisation, and social web, how regional language no more is an essential element of regional culture.



For Jayalalitha, a film actress of yester years whose mother tongue is not Tamil but Kannada of the neighbouring state of Karnataka where she was borne and brought up, evoking chauvinistic emotions has nothing but political expediency.

For millions of Tamil speaking people, who have wasted hours staring at Jayalalitha on the silver screen, movie after movie, because of a complex and weakness they have for her fair skin, however, "Kolaveri Di" is the new sound of Tamil music which makes them proud rather than her sermon on the virtue of Tamil.

“Kolaveri Di” is a Tamil song video created in English, which went viral on the social web scoring 150 million hits and was parodied in numerous languages, all because people everywhere could relate to its real music content and simple lyrics about the throngs of love as they were penned in English of a sort.


In fact the song dominated the media for better part of past three months since its release, invoking such universal enthusiasm which provoked the youth from Tokyo to The Hague to burst out in spontaneous song and dance sequences of Kolaveri Di in public and private venues.

Doing the whole video in a universal language has no way taken away anything ‘Tamil’ from the wonderful production which is nothing but an expression of genuine creativity. If anything, it has only helped to introduce Tamil along with its creator Dhanush and his team to the whole world.

This is not the only example why language shouldn’t matter for true understanding and harmony between cultures. A similar video production created a few months earlier by the popular American artist Akon with a team from Mumbai also bear proof that power of music as food of love has not changed from the days when the Bard of Avon proclaimed it.


Through a song titled “Chammak Challo” created for an Indian film of Sharukh Khan, a famous Indian screen actor, the American singer and rapper Akon has proved the point.

Akon, with very little effort and time, managed to muster the few Hindi words in the lyrics written in English and managed to sing the song to music composed of elements from the middle east, all to enchant and capture the hearts of an Indian audience.


As it turned out, the song and its video recording turned a viral hit on the internet proving yet again that, when it comes to music as food for love, cultural assimilation happen pretty fast and the social web is the modern platform where it happens.

It is really amazing that two productions which as music or artistic expressions of young artists have nothing much to write about, have become phenomenal success with an international audience in such a short time. Then isn't that the case with most of the hits with pop music?

One can hope that this is a trend which will catch up and bring more of such unifying efforts from all languages and culture on to the social web.

It looks like at least on the social web no one really cares what language people communicate with as long as it is English. As in the real world, real talent not ethnicity or cultural background which matters. As far as the language of love is concerned, it looks like the easiest way to some one’s    heart is just saying ‘I love you’ rather than ‘Je t'aime’ or ‘Ya tebya lyublyu’

 Follow Sreedhar Pillai on Twitter: www.twitter.com/lastingrose



Wednesday, February 08, 2012
Posted by Unknown

If You Can’t Beat Them, Join Google and Facebook.


The office of the prime minister (PMO) of India,  the biggest democratic country, with a population of 1.3 billion people, has at last opened an account on Twitter and  announced its decision today to join Facebook, following the old saying if you can’t beat them join them.

Dr Man Mohan Singh, a renowned economist and India’s Prime Minister believes in relentless handwork and action aimed at India’s economic growth despite its obstructive political environment and is a man of few words. He was subjected to severe criticism for the silence he maintains on controversial issues, especially the scams which have rocked his party’s second tenure in the governance of India.

Fed up with the abusive posts, morphed pictures and all sorts of twisted and contorted facts and false accusation which appear in the social web in the name of democratic freedom and criticism, Man Mohan Singh seems to have given up and taken the bold step to take the bull by the horns and use the social web to communicate and set things straight.

The timing of the move by the PMO is interesting. A junior court in India, where petitions were filed against Google, Facebook and twenty odd social media companies for breech of infringement of a law only enacted last year, making companies responsible for user content posted on their websites, had warned of a crackdown "like China" if they did not take steps to protect religious sensibilities.

Last month, the companies said it was not possible for them to block content.
However, Google and Facebook removed content from some Indian domain websites today, following a court directive warning them severe restrictive action if not complied.

Though no one really thinks that India, with its democratic credentials will go to any extent its neighbour China has gone to restrict the functioning of the social web, it looks like the carrot and stick policy of the government is at last paying off.

By joining the networks, the Prime Minister and his government is clearly showing that the Social web in India is here to stay and will be an integral part of the democratic environment likes the developed countries.

At the same time India has also sent the right signals, through its administration and judicial system that it is in no mood to tolerate and live with excessive and irresponsible use of the social web and will look forward to exerting the same level of control over the regular media, as a country with religious sensitivities and prone to violence.

In fairness to Dr Man Mohan Singh and his office, whose priority was to fire fight various political and other crisis over the last two years, having the fun of tweeting and posting updates like many other world leaders and millions of ordinary citizens is a reward long over due. 

Article first published as If You CanĂ¢€™t Beat Them, Join Google and Facebook. on Technorati.
Monday, February 06, 2012
Posted by Unknown

Guess Who Lady Gaga Is Eavesdropping On?


While the world waits with ears preened and eyes glued to social media sites to lap up juicy snippets of celebrity life, it’s the celebrities like Lady Gaga who are having the last laugh!

Before you get carried away, this has nothing to do with the phone hacking scandal that has rocked the British and world media. Lady Gaga is only resorting to the latest technology to realise her ambition to make her music truly global and yet satisfy her desire to connect and interact with her fans around the world.

The problem of Interscope, who manages her website, was that while Lady Gaga’s site could hold all her own content, the posts, comments, and blogs of millions of her fans were all spread across different social media and a large number of fan sites, making it almost impossible to pursue her dream.

Interscope and Lady Gaga needed a way to centralize the promotion of Lady Gaga’s content, music and merchandise on a single platform, and still allow her to remain close to her fans, which had been a big part of her success, in spite of the enormous size her fan base has grown in to.

What Arktan, a U.S. based start up, has managed to do is to enable Interscope to search across a huge array of sites like Twitter, Youtube, Facebook, blogs and fan websites to find everything being said by people and then pull out that is important right onto Lady Gaga’s website in real-time, allowing her fans to interact with her and feel close to her.

The addition of social streams and the ability to add comments and reply to posts enhance the social influence of the site dramatically. The site’s usability and attraction is further enhanced with rich inline media, comprising of photos and videos from social media sites, which is integrated into each post in real-time and with social interaction around each product in the online store.

If her desire is to get and keep her fans closest to her, Lady Gaga is amazingly succeeding in her efforts with the technology from Arktan, which has enriched her brilliant website with real-time feeds of what her worldwide fans are talking about her and by providing them something like a “back stage” access to directly interact with her, all in real time!

The Technology

Recognising the leveraging they benefit from, social media sites like Facebook and Twitter already provide dynamic and real time comment and activity streams which websites can include in their content with very little or no programming knowledge. Such streams help to engage the visitors who are members of the media to interact with the websites as well as others and also attract new members. However these widgets are limited to single membership and cannot engage multitude of fans or friends simultaneously.

‘Turn your website into a highly engaging real-time social site’ is the motto of companies like Arktan who provides an Enterprise class solution to capture data from any source on the Web including sites like Facebook, Twitter, Youtube, Tumblr, etc. and stream to your existing Content Management System in real-time, enriching the data in multiple ways by including photos, videos, maps and visually engaging snippets.

Arktan technology is built on a real-time Social Operating System, developed in-house. In addition to in-house technology that does a great amount of real-time and social web curation heavy lifting, Arktan SocialOS uses Amazon EC2 for a scalable server infrastruc­ture and Echo stream server for a scalable cloud database. This enables Arktan to build products like the life stream product focussing on the real-time end-user experience and innovation leaving the server and database infrastruc­ture to proven cloud building blocks.

The technology package is also based on their Social TV and Live Blogging application in which posts by journalists to different social media sites are aggregated into a real-time embedded stream on their site encouraging conversation letting users to like, reply or share and driving engagement and increasing time spent. 

Leading brands  who are using life stream providers like Arktan to bring real-time conversation and content from the social web back to their websites feel that the technology offers “a sweet spot between just enough technology to make it easy and t a finished product that can’t be improved up on.”

Social web is exploding and blowing away advertising!

Lady Gaga is not alone to recognise that the social web is exploding and the rules of engagement with potential customers are being rewritten with breath taking speed.

The role of social media in changing the way human beings behave socially and react to advertisement and its all engulfing grip is evident from several reports which estimates the membership of Facebook has reached above 800 million and is fast approaching the billion mark, with Google+ and Twitter giving a tight chase.

This explosion has seen a host of social media monitoring tools sprouting up faster than mushrooms on a damp corner. Some like Klout specialise in calibrating and measuring people’s influence across the social media, which appear to replace the advertising sponsorship clout of stars and celebrities.

That is why a direct engagement and interaction with your fans is vital for artists like Lady Gaga.

 Article originally published in the Huffington Post as 

Saturday, February 04, 2012
Posted by Unknown

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