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What On Web Has Changed For President Obama This Election?
Twitter is no longer enough
to win an election.
Move over Google,
Twitter and Facebook. Enter WiseWindow, Arktan and Percolate. Search, tweet and like are out. Sentiment analysis, taxonomy, social
stream, passive curation and second screen conversation, are a
few of the new buzzwords President Obama and anyone else aspiring to win the US election needs to master in a hurry!
These innovative
technologies, with amazing data collection, filtering, analysis, curation and
interaction capabilities, can tell what people are thinking right now and their
intentions before they become action, enabling you to curate and chose what you tell them
and how you interact with them so that you can shape the world and the market
place the way you need, all in real time. That is why who wins the next US election is going to badly need them!
WiseWindow,
which specialise in sentiment analysis, is in fact ahead of the presidential
candidates. Partnering with The Daily Beast (now a part of Newsweek), they have
created the "Election Oracle," which scans 40,000 social media sites,
listening to millions of daily comments, and creating a 10-day moving average
that is mixed with traditional polls to create their predictions.
Apart from President Obama and
artists like Lady Gaga who has a fan base of about 20
million, who will need these new, mind boggling technology products of branding
and influencing human race? Well, in the words of WiseWindow, anyone with
management responsibility that belongs to the C-suite:
• CEO - Chief,
Chief
•COO - Go-to-Guy
• CIO - No.1 Nerd
•CMO - Brand Boss
• CFO - Money Mogul
• Consumer Researchers
• Customer Support Personnel
• Common people, that's you and everyone else!
•
• CIO - No.1 Nerd
•
• CFO - Money Mogul
• Consumer Researchers
• Customer Support Personnel
• Common people, that's you and everyone else!
In reality you, the consumer, are most benefited by the new
collective power derived from the application of these technologies, to
influence like never before in the history, what the media, politicians,
entertainers and the Industry at large will deliver.
Any organization, politician or brand aiming to stay ahead of the market and fickle
consumers and supporters, whose tastes change seemingly overnight, will need to
heed to this collective power, which is already flexing its muscle in the media
and entertainment industry.
Reuters recently launched 'Social Pulse', a new social media hub designed to show you the
most talked-about news, companies and influencers across the Web, which
features, with technology and service provided by WiseWindow, a revolutionary
stock sentiment module, based on opinions from hundreds of thousands of sources
captured and curated, clearly demonstrating the predictive abilities offered by
the technology.
Using Percolate, Reuters has created
Counterparties, a way to build more engagement with two of their finest
journalists, Felix Salmon and Ryan McCarthy. A combination of algorithmic
filtering of most interesting content which they react to allows an audience to
follow along and engage with these editors all day.
Universal Music Group, who
manage Mindless Behavior, Jennifer Lopez, Lady Gaga, Dr.Dre, Justin Bieber, and
their official websites is using Arktan's Life stream to deliver aggregated and
curated content on the official websites of the artists. With the ability to
add comments and reply to posts, the social influence of the artist sites has
grown dramatically.
WiseWindow, a sentiment analysis/measuring company, turns the chaos
of online chatter, what people are saying online now in blogs, tweets, status
updates, and reviews, in to a database which illuminates consumer sentiment
across hundreds of dimensions and then provide a stream of consumer sentiment
and intention data that can be integrated with business intelligence systems so
that organizations can become more agile and responsive.
Arktan on the other hand is
primarily about building "interactive" curated social experiences.
Arktan provides very deep interaction capabilities, like the ones on the
websites of Lady Gaga, with the ability to respond to comments, likes,
social sharing, aggregated conversation, etc in real time. These much richer
curation capabilities, which give brands the control they want and sentiment
analysis capabilities including Natural Language Processing as well as
analytics, set Arktan's technology apart from passive curation tools.
Percolate which is
primarily about letting a brand build passive curation experiences, scrapes
five million sources daily, turning a brand's strategy into the interest engine
and using proprietary algorithms to sort and bubble up only the most relevant
and interesting content for a brand editor to comment on and publish to social
platforms and websites.
If you are excited and want
to have a quick look at how these breaking technologies can affect you, check
out TweetSentiments.com which provides Sentiment
Analysis on tweets using Natural Language Processing and Machine Learning technologies
and Storify where
you can have a go at curation and create your own article with content from the
web.
Article first published as How
Has the Web Technologies Changed for President Obama This Election? on
Technorati.
Saturday, February 18, 2012
Posted by Unknown
Do You Want The Guys At TMZ To Serve Up Hot News Even Hotter? They Can!
Technology is changing how
celebrities like Lady
Gaga build up a fan base of 20 million and then interact with them to keep
them hooked to her magic. Now the guys
who follow the celebrities and serve up the news they make like TMZ.com are
learning a thing or two about the ways celebrities use social media.
Taking a leaf out of the new book
of how to get the hook swallowed even deeper, TMZ has added a much greater and
innovative punch to their delivery. The TMZ
live is a terrific example of how you can spice up what you serve with
what is available on the social media right now and create an ever increasing
fan base of loyal followers.
The show which is presented as a talk show
actually cuts in to the studio workplace and gets everyone else to chip in
making it wider and give it an ambiance of an office. Everyone can relate to
this as this is very real and what happens in every day life in any office
where people work together.
The show is brisk, informal, and chatty and
dwells on the hottest topics for just enough time to keep them hot.
(
(
(
(26:30) The Heart Attack Grill -- which sells an 8,000 cal. burger -- had a diner literally have a heart attack there this week.
(28:45) The owner of the restaurant calls in -- defends his gut busting menu to an inch of his life.
(32:12) Our fatty good loving staffers totally have the owner's back on this one. Shocker.
(34:30) Is Kate Upton too big for
(38:00) Another argument to wrap up the show -- is buying $100,000 handbags the biggest waste of money ever?
The hosts take in live calls and get the
callers to participate in live discussion.
A simultaneous twitter stream lets anyone
farther away, even on other continents, like the UK where I watched the live show, send in
their take by tweets which scroll up on a side box for everyone to see.
A live stream of comments gives you an in
depth feels of what those who are eager but can’t jump in and speak their mind
have to say.
To boot it all, a live survey with related
questions, sort of gives you a chance to put a line under, say a last word on
the topic.
Overall, the entire combination
has turned TMZ, which has started as a blog, to a totally new category of
media, yet to be christened but sure to be imitated.
For millions of people, celebrity
gossip and news is addictive
like drugs. Their life depends on a sizable doze of it which was being served
by tabloids before the internet and social media. Now they are hooked to it
even more because modern technology can provide the experience of being with
the news makers where the news happens in real time and even interact with them
as on the website of Lady Gaga, where her ardent followers even have a
backstage entrance to interact with her.
What On Web Will President Obama Need To Win The Next Election?
Move over Google, Twitter and Facebook. EnterWiseWindow, Arktan, Percolate and Klout. Search, tweet and like are out. Sentiment analysis, taxonomy, social stream, passive curation, second screen conversation, are a few of the new buzzwords President Obama and anyone else aspiring to win the US election needs to master in a hurry.
Whoever wins the election, one thing the 45th US president can be sure about is the unprecedented power the country has gained to shape the future of the world, thanks to the internet giants and new technologies of upstarts like WiseWindow and Arktan.
These innovative technologies, with amazing data collection, filtering, analysis, curation and interaction capabilities, can tell you what people are thinking right now and their intentions before they become action, enabling you to curate and chose what you tell them and how you interact with them so that you can shape the world and the market place the way you need, all in real time. That is also why who wins the next US election is also crucial to the world than ever!
"You can think of social media as a hole that has opened into the collective consciousness and we're tapping into it." Sid Mohasseb, CEO WiseWindow
Apart from President Obama and artists like Lady Gaga who has a fan base of about 20 million, who will need these new, mind boggling technology products of branding and influencing human race? Well, in the words of WiseWindow, anyone with management responsibility that belongs to the C-suite:
• CEO - Chief, Chief
• COO - Go-to-Guy
• CIO - No.1 Nerd
• CMO - Brand Boss
• CFO - Money Mogul
• Consumer Researchers
• Customer Support Personnel
• Common people, that's you and everyone else!
In reality you, the consumer, are most benefited by the new collective power derived from the application of these technologies, to influence like never before in the history, what the media, politicians, entertainers and the Industry at large will deliver. Any organization aiming to stay ahead of the market and fickle consumers, whose tastes change seemingly overnight, will need to heed to this collective power, which is already flexing its muscle in the media and entertainment industry.
Reuters recently launched 'Social Pulse', a new social media hub designed to show you the most talked-about news, companies and influencers across the Web, which features,with technology and service provided by WiseWindow, a revolutionary stock sentiment module, based on opinions from hundreds of thousands of sources captured and curated, clearly demonstrating the predictive abilities offered by the technology.
Saturday, February 11, 2012
Posted by Unknown
Tag :
#lrose,
Arktan,
Elections 2012,
Lady Gaga,
Obama,
Percolate,
Reuters,
Social Web,
Video,
Wisewindow
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